The Magic of AI Isn’t Really Magic – And That’s Okay ![]()
Franco's Director of Digital + AI Lexi Trimpe shares how to empower communicators to explore…
Lexi TrimpeMarch 27, 2025
Meet the Media: Chad Kirchner, Automotive Freelance Reporter ![]()
EDITORS NOTE: Since this profile of Chad Kirchner was originally published on April 4, 2022,…
Lexi TrimpeMarch 26, 2025
The Vibes are Off: How Marketers Can Navigate the TikTok Ban ![]()
Explore the timeline of events related to the impending TikTok ban and what marketers can…
Lexi TrimpeFebruary 13, 2025
5 Marketing Design Trends for 2025 ![]()
As we navigate 2025, marketing design is at an exciting crossroads where technology and human…
Lexi TrimpeFebruary 4, 2025
Celebrating Franco’s 60th Year with an Integrated Communications Campaign ![]()
See how Michigan’s longest-standing integrated communications marked its milestone anniversary with a year-long strategic campaign…
Lexi TrimpeJanuary 30, 2025
How Communicators Can Go Beyond Content Generation with Gen AI ![]()
While gen AI is incredibly powerful for a variety of use cases including (but not…
Lexi TrimpeSeptember 17, 2024
A Communicator’s Guide to Generative AI: Ethically Boost Your Productivity and Stay Ahead of the Curve ![]()
Unlock Generative AI's potential for PR pros, including insights, tips and examples to ethically boost…
Lexi TrimpeApril 18, 2024
Cheers to 60 Years! How We Got Here & Where We’re Headed ![]()
January 9, 2024, marks 60 years in business for Franco. Our team has been excitedly…
Lexi TrimpeJanuary 9, 2024
frankly… Episode 36: Franco is Turning 60! ![]()
Rachel and Dan are raising a toast to 60 years and chatting with Franco CEO Tina Kozak and…
Lexi TrimpeJanuary 9, 2024
The Evolution of X: When to Sunset Your Social Media Presence ![]()
Before you make any decisions on whether to sunset your X account, it's crucial to…
Lexi TrimpeOctober 11, 2023
