5 Marketing Design Trends for 2025 
As we navigate 2025, marketing design is at an exciting crossroads where technology and human…
Lexi TrimpeFebruary 4, 2025
Celebrating Franco’s 60th Year with an Integrated Communications Campaign 
See how Michigan’s longest-standing integrated communications marked its milestone anniversary with a year-long strategic campaign…
Lexi TrimpeJanuary 30, 2025
5 Tips for a Successful Media Interview 
Talking to the media can seem daunting. It’s easy to overthink how the interaction might…
Lexi TrimpeNovember 7, 2024
How Communicators Can Go Beyond Content Generation with Gen AI 
While gen AI is incredibly powerful for a variety of use cases including (but not…
Lexi TrimpeSeptember 17, 2024
A Communicator’s Guide to Generative AI: Ethically Boost Your Productivity and Stay Ahead of the Curve 
Unlock Generative AI's potential for PR pros, including insights, tips and examples to ethically boost…
Lexi TrimpeApril 18, 2024
Cheers to 60 Years! How We Got Here & Where We’re Headed
January 9, 2024, marks 60 years in business for Franco. Our team has been excitedly…
Lexi TrimpeJanuary 9, 2024
frankly… Episode 36: Franco is Turning 60! 
Rachel and Dan are raising a toast to 60 years and chatting with Franco CEO Tina Kozak and…
Lexi TrimpeJanuary 9, 2024
The Evolution of X: When to Sunset Your Social Media Presence 
Before you make any decisions on whether to sunset your X account, it's crucial to…
Lexi TrimpeOctober 11, 2023
Threads vs. X: Lessons Learned for Marketers & Communicators 
Amidst the constant changes in social media, the flurry of updates and debates between Twitter…
Lexi TrimpeAugust 15, 2023
Meet the Media: Tanya Gazdik, Automotive Editor & Senior Reporter at MediaPost 
I am the automotive editor and senior reporter at MediaPost. My other beats are financial…
Lexi TrimpeJuly 11, 2023
