Franco on the Town: Fall Fun Edition ![franco-on-the-town-november-2021]()
While our agency didn’t experience a summer slump by any means, activity really began ramping…
Lexi TrimpeNovember 24, 2021
Tech PR: National Media Relations to Promote Coronavirus Innovations ![]()
The global coronavirus pandemic changed many ways we approach problems and develop solutions. Emerging technology…
Lexi TrimpeSeptember 1, 2021
How iOS 14 Impacts Your Digital Marketing Strategy ![]()
The sirens were sounded among digital advertisers well before Apple’s iOS 14 update was initially…
Lexi TrimpeAugust 30, 2021
A Comprehensive Guide to Building an Influencer Marketing Program ![influencer marketing]()
In the ever-evolving world of social media, communicators and marketing professionals have the advantage of…
Lexi TrimpeJuly 20, 2021
3 Owned Media Best Practices for 2021 ![]()
In our previous blog post Owned Media Strategy: What it is and Why it Matters,…
Lexi TrimpeMarch 4, 2021
Masterminding a Virtual Workshop Event for Automotive Audiences ![]()
>>CHALLENGE Despite the absence of once critically important in-person events and tradeshows, automotiveMastermind - an…
Lexi TrimpeFebruary 25, 2021
5-Step Guide for Updating Your 2021 Brand Messaging ![]()
For organizations around the globe, 2020 was a year ripe with lessons learned and quick…
Lexi TrimpeOctober 23, 2020
A Comprehensive Guide to Planning and Promoting Successful Webinars ![]()
Following the overwhelming postponement of nearly every in-person event around the globe, webinars and virtual…
Lexi TrimpeAugust 4, 2020
