Marketing Franco Perspectives: Why the Consumer Matters to B2B Businesses? When you think of the differences between B2B and B2C communications, you may immediately think…Nikki LittleAugust 8, 2019
- Related WorkConsumerConsumerPublic RelationsSocial Media Buddy’s Pizza “out of the box” announcement launches Detroit-style pizza in West Michigan Franco has a long history of working with iconic Detroit brands. One of the most…Nikki LittleMay 29, 2019
Culture Franco on the Town: Detroit-Style Pizza, Baseball and Fowling Spring has sprung, and so have Franconians. From anniversaries and outings, to grand openings and…Nikki LittleMay 17, 2019
Featured DIMPublic Relations Top 10 Detroit Journalists That Inspire Us I’m no stranger to the media in Detroit. Having spent nearly four years at one…Nikki LittleMay 7, 2019
Culture Visiting Detroit Staples, Shooting Segments and Giving Insights to Students March flew by, but it didn’t stop us from staying busy. The weather is heating…Nikki LittleApril 16, 2019
Crisis Management 5 Things to Account for in a Crisis Plan Today’s digital environment and constant news cycle means crises can arise at any time, and…Nikki LittleApril 12, 2019
CultureFeatured DIM A Little Taste of Success – Franco President Speaks to Female Students How do you view success? While this question prompts different responses, it really made me…Nikki LittleApril 11, 2019
Culture The True Value of Giving Extends Well Beyond a Tax Return Meeting with my tax professional recently to prepare my 2018 return, he shared anecdotes of…Nikki LittleApril 5, 2019
Advertising Top 5 Google Search Ad Mistakes As a Digital Account Executive, I am constantly implementing and managing Google Ads (previously known…Nikki LittleApril 4, 2019
- Related WorkAdvertisingNonprofitNonprofitSocial Media Social Media & Digital Advertising Strategy Reinvigorate The Salvation Army’s Radiothon For more than a decade, Franco has partnered with The Salvation Army for the annual…Nikki LittleMarch 27, 2019