People flocked in large numbers to this year’s Digital Summit Detroit, which took place September 12-13 in the prestigious Cobo.
Industry trends change every day thanks to new technology, software, techniques, algorithms and more making it necessary for us to stay ahead in the game. Digital Summit was the perfect opportunity for a crash course on recent developments.
This year’s summit saw an interesting mix of speakers from all over the country sharing their tips and tricks for maneuvering through the digital realm. The opening keynote or should I say an interview, was presented by Chelsea Handler who spoke broadly about the cannabis industry and speaking your mind online. Over the next two days there was an array of topics ranging from SEO, B2B Marketing, Social Advertising and Algorithms, Digital Advertising, and much more.
The lunch keynote speaker for day two was Scott Dikkers, Founder of The Onion, who had the audience in splits with his funny and inspiring story on building his brand with outrageous marketing. The ending keynote was delivered by Andrew Malcolm of Evernote who shared the brand’s growth strategy and story.
I learned a lot from the event and had a blast attending alongside Franconians Elizabeth Robbins-Sabourin, Lexi Trimpe and Geoffrey Geist. We definitely feel more informed and motivated to be able to execute everything we learned from the speakers.
You can catch up on all tweets from the event via #DSDET.
Overall, Digital Summit was a great networking opportunity for members of the digital fraternity, be it professionals, learners, aspirers and dreamers to come together and share their passion and knowledge. The evening receptions on both days provided the perfect platform for tête-à-têtes and catching up with acquaintances, former colleagues and meeting new ones, over a glass of wine or chilled beer. Thank you to the organizers and sponsors for making it a huge success. We cannot wait to go back again next year!
You must satisfy the user AND the search engine. Interesting example of how journalists need to rank but want to keep their originality. #DSDET pic.twitter.com/WSVI8nqfrU
— Franco (@FrancoPRGroup) September 13, 2018
Don’t be afraid of launching a simple version first. Great email advice from Grace Pratt @zillow #DSDET pic.twitter.com/E6qbW8XySI
— Franco (@FrancoPRGroup) September 13, 2018
Pro tip: Go back in to old Facebook posts and respond to all comments to trick FB into thinking your post is relevant again. #DSDET
— Franco (@FrancoPRGroup) September 13, 2018
Facebook will prioritize content that keeps users on Facebook and penalize brands that try to drive them elsewhere. #DSDET pic.twitter.com/TWyau6xOdp
— Franco (@FrancoPRGroup) September 13, 2018
“You’re only as good as your last post.” @carlosgil83 #DSDET pic.twitter.com/7EljJZCwqQ
— Franco (@FrancoPRGroup) September 13, 2018
55% of current tech buyers are individual contributors – an audience largely ignored by B2B marketers. #DSDET
— Franco (@FrancoPRGroup) September 12, 2018
Most B2B marketers are trying to be newspapers with their content, but maybe they should try the Hollywood approach and tell fewer stories. Even prioritize old stories. #DSDET pic.twitter.com/vG9mSAyxxG
— Franco (@FrancoPRGroup) September 12, 2018
We live, work and create in a mobile first culture and economy. But interaction is essential. #DSDET pic.twitter.com/hBF8UqUBzQ
— Elizabeth (@detroitduchess) September 13, 2018
Improving email campaigns with Zillow: 1. Improve the original 2. Create new concept 3. Campaign overhaul #DSDET pic.twitter.com/r0BNwh1nsK
— Elizabeth (@detroitduchess) September 13, 2018
“You can’t rinse and repeat on every social media channel. Your customers want original content.” @carlosgil83 #DSDET pic.twitter.com/sziUku82aR
— Elizabeth (@detroitduchess) September 13, 2018
When products and services that were once disruptive become successful, it’s time to find a new product! #DSDET
— Neekita Singla (@neekitasingla) September 13, 2018
The median number of app downloads in USA for one month is ‘ZERO’. #DigitalMarketing #DSDET
— Neekita Singla (@neekitasingla) September 13, 2018
“The average human attention span is 8 seconds, while that of a goldfish is 9 seconds.” #lifeofanadvertiser #DSDET
— Neekita Singla (@neekitasingla) September 13, 2018
Bottom line: Search engines don’t create accounts and they don’t buy products. #DSDET
— Franco (@FrancoPRGroup) September 13, 2018
Neekita Singla is a digital account executive at Franco, where she provides social media management support and handles advertising and analytics for online and social media channels. She can be reached at [email protected].
