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If you’ve been paying attention to our content, then you know how we feel about integrated communications. For the past several years, we’ve been educating our clients and our team on the value of integrated communications. We believe in it so much that we now refer to Franco as an integrated communications agency. We even evolved our team members’ titles to better reflect who we are as an agency.

We recently wrote about how integrated communications is the future of public relations, but really, it’s the right now. And because it’s the right now, we’re committed to building a team that’s reflective of the skills needed to provide a level of integrated communications service that is unmatched by other agencies. Our newest team member, China Haley, gets us one step closer to this bold, yet absolutely attainable, goal.

As Franco’s senior content producer, China brings more than a decade of experience in the automotive, media and broadcast industries. In her role, she’ll provide video, content creation and strategic planning to Franco’s clients and the agency. Her unique skillset will elevate our existing creative service offerings for clients.

Prior to joining Franco, China worked as an anchor and reporter for WFXL-TV, WNWO-TV and Automotive News. She also served as a communications specialist at Ford Motor Company. China adds to our growing list of former journalists who have turned to communications/marketing as a next step in their career.

We’re deep into 2022 planning, and I’m sure many of you reading this are, too. If you want to learn more about how an integrated communications program can take your business to the next level in 2022 and beyond, let’s have a conversation.

Tina Benvenuti Sullivan is president and COO at Franco. Connect with her on LinkedIn.