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Here at Franco, we’re all about celebrating the wins. In the last few months our team has had plenty of them! In addition to serving as a partner for our clients and developing integrated communications programs to meet their goals, our team has made great strides worth celebrating.

Every change is guided by our six core values:

Let us introduce a new Franconian and share some exciting news about our other stellar team members who all embrace these core values daily.

Erica Swoish Promoted to Integrated Communications Manager

Since starting at Franco in 2013, Erica has climbed the ranks from assistant account executive to her new role: integrated communications manager. Over the years, she has grown into a specialized role focusing on strategic planning, program management, content development and event management. In addition to overseeing various accounts in the nonprofit and B2B sectors, Erica’s expertise guides our agency’s new business and marketing efforts.

Above all, her creativity and willingness to take new challenges head-on greatly benefit our agency and clients.

Lily Stotz Moves into Digital Creative Coordinator Role

Upon joining the team in early 2021, Lily’s skills and digital expertise quickly led to carving out a new role on our growing design team. To better align with the evolving position, we’re thrilled to announce a small but mighty update to her title: creative coordinator to digital creative coordinator.

Throughout her first year on the team, Lily’s passion for supporting Franco’s digital creative efforts made an incredible impact on our clients and agency. Her day-to-day role includes creating digital, multi-media assets to support various projects, including websites, advertising, emails, social media and animations. With this new role, Lily will continue focusing on strategizing new approaches to reach audiences and stand out in today’s digital media landscape

Caitlyn Wolter Joins Franco as Integrated Communications Coordinator

We are excited to introduce our newest Franconian, Caitlyn Wolter! Working with a variety of our consumer, nonprofit and professional service clients, her role revolves around content development for our clients’ social media and media relations programs.

Prior to joining the Franco team, Caitlyn served as the public relations and special events manager at The Flower Alley. She also served as the media director and account associate for Grand Valley State University’s nationally acclaimed student-run public relations firm, GrandPR, where she supported various nonprofit, start-up and consumer-based clients.

Caitlyn’s positivity and eagerness to learn truly shine!

It’s already been an exciting year of promotions, updates and welcoming new team members here at Franco. Interested in joining the Franco team? Learn more here.