2025 has been an interesting year so far. Let’s leave it at that. But reflecting on the past year, there has been a lot of growth and positive changes at our agency.
We ended 2024 celebrating our highest revenue year in our 60-year history, and we started 2025 with a big milestone – acquiring Bianchi Public Relations. We also recently crossed the one-year mark of our ownership transition and becoming 100% women-owned.
We wholeheartedly mean it when we say our six core values are our north star. Our culture of care, accountability and innovation – infused by our core values – is reflected in myriad ways, including in O’Dwyer’s 2025 list of top PR firms.
Coming off a very strong year, Franco achieved an improved overall ranking, moving from #88 in 2024 to #79 on the 2025 list. We remained in the #12 spot in the Midwest.
Additionally, Franco is the #1 Michigan-owned agency across 10 categories:
- Automotive/Transportation
- Crisis Communications
- Education
- Energy
- Healthcare
- Non-profits
- Professional Services
- Real Estate Finance and Development
- Travel and Economic Development
Success by any definition is impossible without the trusting partnerships we form with our team and clients. And if the beginning of 2025 is any indicator of what’s to come this year, establishing trust among leaders and employees, and having trusted marketing/comms partners by your side, will be crucial to navigate uncertainty.
To my Franco team: Thank you for your trust in me and our leadership and for your trust in each other. The care and empathy you show for one another, along with the innovation in your work, is an important part of what makes us who we are.
And thank you to our clients who trust us to serve as their integrated partners and an extension of their teams. You make our jobs fun. 😊
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Tina Kozak is Chief Executive Officer at Franco. Connect with her on LinkedIn.
