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In this episode of frankly…

Lexi Trimpe and Will Garrett join Rachel and Dan to discuss the impending transition from Universal Analytics to Google Analytics 4 – and break down what that means for your company.

Lexi is an integrated communications supervisor and digital team lead at Franco. Will is CEO and co-founder of Codified, a tight-knit digital development agency and partner of Franco.

Combined, the two have been “nerding out” on HTML, SEO and other digital-related acronyms for decades. In this episode, they also discuss the importance of owned media and structured data – a topic every communicator should understand to ensure their website is easily searchable.

Also included in this episode is another installment of Tales from the Beat with Ed Garsten, where he talks about how the opening line can make or break your pitch.

Let us know what you took away from our conversations with Lexi, Will and Ed, and as always, be sure to rate, review and subscribe!

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