âHello and welcome to the 2016 NFL Draft.â
To the fandom that surrounds the NFL, there are few phrases that conjure more excitement. That phrase means fresh talent on their teamâs roster, it means seeing the next Joe Montana before he becomes a superstar. But, for Franco client STAHLSâ, it means making custom, national TV ready, NFL jerseys in minutes.

Tina Kozak and Erica Swoish arrive in Chicago for the 2016 NFL Draft representing Team STAHLSâ
During the draft, teams select their new players one by one. As the newly drafted NFL player approaches the stage, the STAHLSâ team is working backstage to pull the correct jersey, correct player’s name in the proper font, press the name plate to adhere it on the jersey, and get it to the stage before the player is officially welcomed into the NFL, all in less than two minutes. Whew!
STAHLSâ has been part of this event for the past five years. When they began in 2012, they were not even sure if their products would make it to the stage. After doing countless tests preceding the 2012 Draft, STAHLSâ had to prove their abilities during the actual event.
As the first draft pick, Andrew Luck, was selected, STAHLSâ printed the jersey but making it to the stage was a game time decision. The jersey still had to get the final âOKâ from both the NFL and Nike, Inc. before the jersey was allowed to go the whole nine yards to the stage. The garment passed with flying colors and the rest is history.

STAHLSâ has their NFL jerseys ready to go leading up to the first round of the Draft.
In support of STAHLSâ, Franco teammates Tina Kozak and Erica Swoish, traveled to Chicago for the 2016 NFL Draft.
From the moment they arrived in the city they could feel the excitement surrounding the festivities. Grant Park was completely transformed into âDraft Town.â This included a fan viewing area, games, souvenirs, the NFL Shop and so much more.
But Kozak and Swoish had a game plan they needed to execute before reveling in the thrill of the day, so they got to work.
âAs soon as we got the lay of the land we started talking to media on-site and making connections. It was a âWhereâs Waldoâ hunt for the cameras,â Swoish said.
Our Franco quarterbacks had generated media hits leading up the event, and prescheduled a live hit with a local station for STAHLSâ during Draft weekend, but they knew that intercepting media to make those in person connections could further the STAHLSâ message.
âThe next day we had Fox 32 Chicago come out and do live hits from the STAHLSâ area of Draft Town,â Swoish said. âLater in the day we had a reporter and photographer from the Chicago Tribune out to Draft Town and a phone interview with Printwear Magazine.â
Brent Kisha is the head coach for the STAHLSâ team and was the main interview subject for STAHLSâ throughout the event.

Brent Kisha and the rest of the STAHLSâ team is interviewed live by Fox Chicago.
âIt is great to see a message we helped to craft get picked up by so many media outlets. We just felt a huge sense of accomplishment.â
As draft time approached, Kozak and Swoish joined the huddle in Selection Square to watch the Draft live on the big screen.
âThe energy was magnetic!â Swoish said. âWe were right in the middle of the crowd. People who didnât even know each other hugged and gave high fives when their team made a selection. I am not a die-hard football fan but you couldnât help but get swept up in all the excitement.â
The two even purchased their own STAHLSâ custom made apparel before heading back to home turf.
And while the weekend was definitely full of fun, Swoish collected professional lessons that she will wear with pride.
âI experienced firsthand how important it is to make a local connection to any story when pitching the media,â Swoish said. âWe received placements in key areas across the region because we were able to make a local tie. The Draft was an experience I never imagined having, but one I will definitely not forget.â

Swoish and Kozak pictured outside of Selection Square in Chicago.