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In this episode of frankly…

Rachel and Dan talk all things social with David Murray, manager of social media for Blue Cross Blue Shield of Michigan. 

David discusses his experience with Blue Cross Blue Shield and the career path that led him to managing social media strategies for Michigan’s largest health insurer. Plus, he shares insights on the importance of platform-specific strategies, creating social media content as a resource for followers and how lifestyle content helps engage their audience as part of a larger integrated communication strategy. 

And in the latest episode of Tales from the Beat, Ed talks about generative AI, its role as an assistant and why writers need to be cautious when using it for research. 

Let us know what you took away from our conversation with David, and as always, be sure to rate, review and subscribe! 

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