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In this episode of frankly…

Rachel and Dan welcome integrated communications superstar Gini Dietrich to the show. Gini is the founder and CEO of Spin Sucks and creator of the PESO Model, among many other titles. She is a pioneer in the shift from traditional PR to integrated communications.  

Hear Gini reflect on the origins of her career (3:15), taking the entrepreneurial route (8:12), the value of integrated communications (9:45) and advice she’d give to herself as a young professional (24:10).  

Plus, in another installment of Tales from the Beat, Franco’s Ed Garsten talks transparency when pitching studies or survey results to journalists (33:21). 

Let us know what you took away from our conversations with Gini and Ed, and as always, be sure to rate, review and subscribe! 

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