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Last month, Tina Sullivan and I were lucky enough to escape the cold to support DataFactZ in Las Vegas for the 2015 MicroStrategy World Conference. The data conference brings some of the top data professionals from around the world together for educational sessions and demonstrations of MicroStrategy analytics software.

As part of our data conference strategy, we planned a private event for DataFactZ clients and partners at Trsyt Nightclub to give attendees a place to unwind and network while having some fun after the conference. Looking back on the event, it reinforced a valuable lesson about the public relations profession – always be ready for a quick change.

The waterfall at Tryst Nightclub lit up with DataFactZ’s logo during the private event at the 2015 MicroStrategy World Conference.

The Tryst Nightclub waterfall  lit up with DataFactZ’s logo during the 2015 MicroStrategy World Conference.

The event included contests for guests to earn prizes throughout the evening. So, after landing in Las Vegas, we made a pit stop at Target and checked into the Wynn armed with supplies for a hula hoop, limbo and ring toss contest. Trying to give every guest a fair shot at a prize, we planned each contest down to the minute.

As the party grew, we realized we were going to have to change our approach to something a little more upbeat. And what could be better than a dance contest? The dance floor filled up and guests had a blast watching competitors get down to everything from Michael Jackson to LMFAO.

The event ended with some valuable new relationships and networking opportunities for our clients and the goal was accomplished – guests had the chance to unwind and have some fun with co-workers and partners.

From beginning to end, this conference reminded me that in public relations, no matter how much planning goes into a project, being ready to change at a moment’s notice is vital.

Seeing our clients and their guests enjoying the event also reminded me, yet again, of why I love my career at Franco – each day is different from the last and no matter what we’re working on, our team is ready for the next curveball.

Dan Horn is an Account Manager at Franco.

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