In this episode of frankly…
Rachel and Dan are joined by Hussein Zaarour, vice president of automotive and head of Detroit for HAAS Alert, to explore how V2X (vehicle-to-everything) communication is reshaping mobility and saving lives.
From an engineering background to business development roles at Hyundai, Harman and iHeartRadio, Hussein now leads HAAS Alert’s work at the Newlab campus. He shares how the city’s legacy, talent and community are driving innovation in connected transportation – and why Detroit is uniquely positioned to shape the future of mobility.
Let us know what you took away from this week’s conversation, and, as always, be sure to rate, review, and subscribe!
Tune in every other Wednesday and subscribe to where you listen to podcasts (Spotify | Apple Podcasts).
The transcript below is AI-generated and may contain minor inaccuracies. Tune in to the episode audio to hear the full conversation!
Transcript
Dan
Hello, welcome to frankly.
Rachel
Hello, welcome back to frankly.
Dan
Yeah. So today we are talking with Hussein Zaarour, who is the head of Detroit and VP of Automotive for HAAS Alert. HASS Alert is based over in the Newlab building over in Cork Town in kind of the Michigan Central area, so. That name is probably familiar to you if you’ve listened for a while.
Rachel
Yes.
Dan
We’ve we’ve crossed paths with a few guests from that ecosystem call it, but really interesting technology, so they they work with emergency emergency service providers
Rachel
And OEMs.
Dan
And OEMS, cities to help vehicles talk with each other basically.
Rachel
Yep.
Dan
And avoid unnecessary safety.
Rachel
And. Yeah, that was very simply put
Dan
Yeah.
Rachel
Thing goes into more detail, but really at the crux it is making the roads safer for everybody involved.
Dan
Yeah, there’s there’s much more to it, but that’s that’s how I can put it in three seconds or however long. Yeah.
Rachel
Yes, that’s fair. That’s fair. That’s fair. And he has such an interesting background. I mean, he’s very well educated. He goes through it, but he has 2 masters degrees. He’s an engineer by trade, kind of turned business development guy and I mean you’ll tell by his personality, he’s great at that.
Dan
Yeah.
Rachel
Very smart with the engineering brain. So a a fun conversation about the city of Detroit, the Automotive World, why Detroit really is the future of automotive and really Newlab is where you are gonna find a lot of that stuff too.
Dan
Yeah. Exactly
Rachel
So with that, welcome Hussein.
Dan
Hi Hussein. Welcome to frankly, thanks for coming.
Hussein
Thank you for having me. Appreciate you all.
Dan
Yeah, so, so we always start with. What about your background, your career path that led you to where you are today with HASS Alert?
Hussein
Sounds good. So we’re going to go back to where I was born, right? Born in Detroit and been in the Detroit ecosystem my whole life, pretty much. So the the motor, the Motor City is truly in my DNA.
Rachel and DAn
Mm-hmm.
Hussein
Yeah. And so after so. So my, my, my, my educational path right outside of Detroit and going into you know elementary and middle whatever but I got a bachelor’s degree in electrical and computer engineering from Wayne State University, also in Detroit.
Rachel
Yeah.
Dan
Yeah.
- So then from there, after I graduated, the path took me to Hyundai.
Dan
OK.
Hussein
Hyundai in Ypsilanti. Yeah. So so HATCHI i that it’s it’s pronounced HATCHI, but because it stands for Hyundai America Technical Center Inc.
Dan
Ohh OK OK.
Rachel
Ohh yeah, I’ve seen that.
Hussein
After my my my path at Hyundai, I decided to get a Master of Computer Engineering. I debated between Wayne State and U of M, ended up going to U of M so just to get a just change it up from.
Rachel
Try something different.
Dan
Mix it up a little bit.
Hussein
Yeah, exactly. And then from U of M, I decided to get deeper into the technical world and so I got a job with Harmon in Farmington.
Rachel and Dan
Yeah.
Hussein
There I was a solution, sorry not a solution, a software engineer and that took me down a path after I got my Masters in Computer Engineering I went to IHeartRadio.
Dan
Yeah.
Hussein
iHeartRadio was maybe like one of my peak experiences in my career.
Dan
Really nice.
Hussein
Not automotive, you know, radio.
Rachel
Yeah, you took like, one step out. Yeah. Like one toe out to come back.
Hussein
Yeah. Yeah. Oh, yeah. And it was a. It was, I reported to New York. City. OK, so I would go to New York City every a it was every month, almost every month. And just to just the whole like energy in New York and the iHeartRadio world and the culture of iHeartRadio had nothing to do with automotive at all.
Dan
Yeah, very different.
Hussein
So I know we’re, we’re we’re being recorded, so I don’ want to say what was going on at iHeartRadio, right, yeah.
Rachel
That’s fair. That’s fair.
Dan
But a little different.
Hussein
Right. And so I but I worked at the at the iHeartRadio in here in Metro Detroit. So with 955, yeah, yeah.
Rachel
Yep. It was in Farmington at the time. They’re downtown now, yeah.
Hussein
Yeah, yeah, yeah, that’s right.
Dan
Yeah, yeah, I works at Grand Rapids iHeart, which was Clear Channel at the time. But that was my very first job, very first internship.
Hussein
That’s right. I realized that when I was looking at your your LinkedIn, that’s right. Him and I had crossed paths very likely
Rachel
Yeah, yeah, yeah.
Hussein
Subtly, right. What? What just happened right now? From there, I interviewed with a company out of Seattle, OK, and of course, but I was always in. Detroit. So because I was always leading the Detroit efforts cuz Detroit is the automotive.
Rachel
Yeah, it’s actually a good. I feel like not to interrupt you, but like a good sell for if you are in this area and there’s a company that is somewhere else, but they are trying to build up an automotive practice, it’s actually good sell for you with your roots in Detroit and connections to automotive to say I’ll join on and I’ll stay here and I’ll build this up for you.
Dan
Right, you will be your face for the auto industry .
Rachel
It’s a good way to sell yourself.
Hussein
Spot on and that’s exactly how it just naturally happened. I wasn’t intending that, but karma, I’m a big believer of karma, by the way. You do good, you get good. OK. So just it it just guided me there. So what happened in the interview with Zeevo was I interviewed with with my manager his name is Timo and I I I attribute all my next career success to him and he interviewed me over dinner and he’s like. Why are you doing engineering? You’re a freaking sales guy. Look at you. You just you sell yourself. You just walk around selling yourself. And I’m like, what are you talking about? What are you talking? He’s like you should do business development and you should represent us here in the metro Detroit area and boom that world just.
Dan
Like just opened up
Rachel
He gave you the idea and you were like, wait.
Hussein
And then that’s when right as I started with Zeevo. It was a great experience with Zeevo. And then I got my MBA because of that.
Rachel and Dan
OK,
Hussein
So my methods of engineering led me to Timo. Timo led me to MBA and then from there Zeevo got acquired by Lear Corporation and I I was. I joined Lear for like two or three years. I can’t remember but then then I decided to do something bigger. And something more meaningful. OK. And that’s where HASS Alert came into, came into the play, right?
Dan
Yeah.
Rachel
Yeah. Talk about HASS Alert a little bit. Give a little background on what you’re doing, why it exists.
Hussein
HASS Alert started when one of our founders almost got struck and killed pretty much by an emergency vehicle that he did not hear.
Dan
Wow, yeah.
Hussein
We were talking about riding motorcycles, he was on his.
Dan
Ohh that’s terrifying.
Hussein
And he didn’t hear the the the EMS vehicle literally behind him.
Dan
Yeah.
Hussein
So of course he made it out and he got this idea. Yeah, sorry about that one.
Dan
Oh, no you are good.
Hussein
And his idea was how can we inform the drivers about an emergency vehicle approaching?
Dan
Right.
Rachel
Yeah.
Hussein
Or whatever, right?
Rachel
Well, I would think two people that have hearing disabilities or hearing loss like there’s bigger needs too, than even just.
Dan
Yeah.
Hussein
You are spot on. Damn. Because we’re gonna get there. Oh, God, that’s awesome. So originally what happened was they designed it in a way where they wanted it. They wanted the car and or the motorcycle to hear the emergency vehicle. But then with sound and noise and all that stuff, it didn’t work out and then they they got on to networked V2X.
Rachel
Okay.
Hussein
- But before I get to network V2X we just we need to. They are all in Chicago, right? But when they kicked off the company, they kicked it off in Detroit.
Dan
Hmm, OK.
Hussein
Before they had a building and they got business.
Dan
Right before they moved here.
Hussein
Before they moved here.
Dan
This is where they wanted to launch.
Hussein
Right. Then what happened was they needed a building, and then Chicago gave them a grant, right? So Detroit wasn’t at the time giving grants or anything. Like that but now, 6-7 years later, right Hussein joins and boom, what are we doing in Detroit, let’s do Detroit. Exactly.
Rachel
Yeah, popping off is what you do.
Hussein
Exactly. So the goal of HASS Alert is to exactly inform drive. There’s that. There’s a there’s an. There’s a hazard or there’s a situation going on and to wake up the distracted driver.
Rachel
Yeah
Dan
Right.
Hussein
So now the way we’re doing it is we are communicating between the source, which is a fire truck or construction zone or a tow truck to the vehicle.
Dan
Right.
Hussein
OK, that is what we’re doing and that’s what we’re all about. And now we officially, as you all you know, realizing we’re growing deeper into Detroit.
Dan
Yeah.
Hussein
We’re all about that.
Dan
Yeah, so, so you know, as we’re talking here, just last week, you were announced as the new head of Detroit for HASS Alert. Great. So which congratulations by the way.
Hussein
Thank you.
Dan
But what does? What does that mean for the company? I guess you know, what does HASS Alert see in Detroit to kind of create this bigger presence here or what’s kind of the the the background behind that
Hussein
HASS Alerts first POC was in Detroit. They actually won the award, the Tech Stars award.
Dan
Ohh yeah OK.
Hussein
So that was a big deal for them.
Dan
Yeah.
Hussein
But then they realized, OK, we can’t grow a team here at the time. So then when they but then as they grew, right, and they became successful. Ohh, by the way, something else our first customer was Grand Rapids.
Dan
Ohh OK cool. Yeah.
Hussein
This was eight years ago and there’s still a customer really.
Rachel
Oh, that’s cool.
Hussein
OK, so.
Rachel
It’s a good midway between Chicago and Detroit.
Hussein
That’s right, that’s right. And they believed in HASS Alert from the beginning.
Rachel
Yeah, right, right.
Hussein
So how can you protect our fire Department’s fire engine?
Rachel
That was the question I was gonna ask and sorry for maybe not being as up. As I should. Who is? Is it the emergency vehicles that are purchasing from you or is it the OEM’s or tiers to put it into the vehicles? How how do we?
Dan
Everybody.
Hussein
Right. That’s a that’s a great question. So Grand Rapids, Fire, Police, EMS, right or the cities fire, they will purchase hardware or software.,
Rachel
OK.
Hussein
From HASS Alert and then OEMs will purchase a software.
Rachel
Yes.
Hussein
And so we communicate those two, those two communicate with each other. The goal is to connect all the the different V2X entities and let me explain V2X real quick. V2X stands for a vehicle-to-everything communication.
Rachel
- OK, got it. Great.
Hussein
The goal is to connect all the the different V2X entities and let me explain V2X real quick.
Rachel
Great.
Hussein
V2X stands for a vehicle-to-everything communication. And our goal is to connect the disconnected world of a user’s drive and communicate that to decrease the 40,000 plus deaths a year to 0. That’s the goal, right? Like all the other, like all the other OEM’s, right?
Dan
Yes.
Hussein
0 deaths, 0 crashes, 0 emissions.
Rachel
Well, and nowadays with cars being basically a big computer and all the over the air updates that you can send to them, I feel like an OEM could implement this very easily across their fleets at anytime really because you just have to push a software.
Hussein
Our first Rachel, you’re you’re like man 1 after another. So. So the the the simplicity of this is is exactly the way you explained it. Yeah, Stellantis is our first OEM customer, right. We were able to launch with 2018 and newer cars.
Rachel
- Yeah.
Hussein
So think about that right, 2018 is like 6 years. Seven years ago, right? But because our our technology is so simple to integrate and it’s all OT aid, we’re able to launch and communicate between a fire truck and a Stellantis vehicle 2018 and newer.
Rachel and Dan
OK.
Hussein
We have other customers too but.
Dan
Yeah, and and you work also through like Waze, for example, right, like the more the wayfinding or the map?
Hussein
Right. So so we work with Waze at to. We actually started with Waze, cause Waze was consuming all of our data.
Rachel
Yeah.
Hussein
OEM’s didn’t didn’t see the vision. OK. The difference between integrating it with ways and and and the OEM native is the fact that going back to your comment earlier with respect to accessibility.
Rachel
Yeah.
Hussein
We can access a seat and actually vibrate the seat.
Dan
OK, kind of like haptics going on.
Rachel
Yeah.
Hussein
Exactly. It’s a haptic feedback that we get. When I was at Lear, I actually worked on on haptics. Yeah. So so you received the signal from the fire truck and then boom, you feel that vibration in the seat, right whats going on? That’s just one example, but also the native experience with respect to the map or the cluster or the the head unit is the better experience that we’re trying to get into the OEMs.
Dan
OK.
Hussein
So Stellantis
Rachel
Second, evolution kind of a thing. Yeah. Yeah, yeah, yeah.
Hussein
Exactly.
Rachel
Yep that makes sense.
Hussein
Exactly. And so and it’s it’s it’s kicked off, right. So there’s 3-4 total OEM’s right now.
Rachel
That is awesome.
Hussein
And we’re we’re we’re growing out of Detroit.
Dan
That’s awesome. So talking about growing in Detroit, you are in the Newlab, relatively new, the Newlab building, which is part of the whole Michigan central kind of new mobility environment down in Cork Town. Talk a little bit about what it’s like to. To be part of that kind of community of mobility, startups and and companies, and just being in that core town, kind of like innovation zone, what is what is that like? What’s the sense of community like over there?
Hussein
The powerful thing of being part of Newlab is the community. They all are looking out for each other.
Dan
Yeah.
Rachel
Mhmm.
Hussein
Right. So we were in a big a big meeting with the mayor.
Dan OK.
Hussein
And there was, I would say, probably around 20 companies. I would say 15 of them were from Newlab.
Dan
Wow.
Hussein
OK, all startups all and they and they all vouch for each other.
Dan
Yeah.
Hussein
OK, so one of the companies that I like to call out is SP. Ron whose their CEO is all about the community and making sure everybody is successful trying to figure out how to help you grow
Rachel
The synergies right is our synergies between the companies, yeah.
Hussein
Yes, always and sometimes when you even realize your synergies, when you just have a conversation boom, you realize like Oh my God, like there’s another company that’s are are one of one of the labs there is Shanduka.
Dan
OK,
Hussein
I think that’s how you pronounce it.
Rachel
OK.
Hussein
And he’s a he’s a motorcycle, you know all about motorcycles and changing the motorcycle engine to make it, you know, battery powered. And so we’re all. And we were, we were all. We always try to promote each other. So we were at an event up in Troy and we didn’t realize, like, Oh my God, all all the new, almost like 4 of the five companies were there and boom, we just start, you know, integrating with each other. So, so Newlab and it exposes you to a lot.
Dan
Oh, yeah
Hussein
As a startup, you want exposure, right
Rachel
Yes.
Hussein
And so Newlab and Michigan Central they they’re they like try to figure out how to promote your product, promote your company, promote what you’re doing your vision. Right. Because that’s all. That’s what it’s about, right? Making Detroit safer, making much of Detroit safer, right? Making. And that that’s from that’s from a HASS Alert perspective.
Dan
Right.
Rachel
Well, bringing innovation to the city. I mean, Detroit’s always been about it’s that’s why we’ve developed cars and cars are still developed here is because of the innovation that that there is so adding other factors that like safety or just any kind of innovation is good for the city. I mean, and Ford’s buy into Michigan Central if it’s got to do with mobility, they want it even more. Right. I mean.
Hussein
Yeah, yeah.
Rachel
It’s in their best interest. Yep, you’re.
Hussein
Yeah, you’re 100% right. And and the the advantage that we get as members of Newlab is the exposure, right?
Rachel
MMM.
Hussein
So it’s it’s been, we’ve been there for a over year and a year and a half now. So pretty much been started and it’s just been you know.
Dan
Yeah, yeah.
Hussein
And it’s just been you know just amazing smooth sailing from there.
Dan
Yeah, very cool. So, so we talked about, you know, we talked a little bit about Detroit always having this kind of like innovative look at at automotive. But as the as as the meaning of that changes as the meaning of like innovation and automotive changes we talked about being a more software to find vehicles and things like that. How do you see Detroit spot in that growing in the future or you know, where do you see? Do you see our role changing or do you see it just growing?
Hussein
You’re you’re asking a very deep question without realizing it, but I’m I’m gonna touch on.
Dan
Yeah.
Hussein
OEMs for some reason are reaching out to the West Coast for a lot of their experts. Yeah, but I’m going to tell OEM’s this. They are underestimating the power of Detroit made engineers, designers, workers, we know what it takes to build a product to build a innovative machine, right?
Rachel
We have literally years and generations of history of doing it. Yeah, I mean, everyone here is 1 degree of separation from the industry, not even 2.
Dan
Right.
Hussein
That’s right. That’s right. So and it and it takes grit and takes sweat to understand what it what it what it means to be part of the automotive world, yeah. And so to answer your question, we will continue to build Detroit from the Detroit, from inside Detroit. Of course we welcome others we love, we love, we love everybody, right. But Detroit is what made us and Detroit will will flourish with us and working as a community together.
Dan
Yeah.
Hussein
So going back to new lab and that’s what Newlabs about.
Dan
Yeah, I love that.
Hussein
Right. Yeah. So to me it’s like you have so and and I and I when I say, OEM’s, I’ll talk about North American OEM, right, right.
Rachel
Yeah, yeah.
Hussein
But other OEMs as well because you earlier you said like a lot of companies outside of Metro Detroit will take advantage of the people inside of it because they they have the network, right? Right. So when I talk about the OEM, I’ll talk about the North American OEM’s and I’m saying, hey, you know, you have the people that you need here.
Rachel
Yeah.
Hussein
Take advantage of it and let it lift as they understand that world.
Dan
Yeah, well, yeah. And and this is actually, this sounds so much like we have we have one client who’s a software consultancy for the kind of future of automotive. And this is something that they’ve been talking about a lot recently too it’s just that especially in kind of where your background lies in software development. We have automotive software engineers here who understand the quality, the safety, the testing, the engineering like rigor that need to go into these software systems and not that Silicon Valley can’t provide some of that, but they don’t have the same kind of background or the same kind of long expertise like we’ve got the talent here to like service that baseline I guess for yeah.
Rachel
Well, it means more too. I think. I come from a family of both. My parents worked at Ford for their entire careers. My grandfather worked for Oldsmobile, right? Like I could go back tons of others.
Dan
Generations, yeah.
Rachel
Yeah, whatever. But I think there is something to be said about when someone wants to go into software engineering in Detroit that is here, goes to school here. They’re thinking about, I want to go to software engineering and do something in automotive, right. Like you kind of have that vision a little bit more versus out on the West Coast. It’s like I wanna go into technology. I wanna go into software if it applies to vehicles, that’s fine, right? But if it applies somewhere else, that’s also fine.
Dan
Yeah.
Rachel
Versus like here, I think you kind of have this underlying if I stay here automotive a good spot, right. Like, yeah. So it’s.
Dan
Yeah, it’s it’s gonna play a role in what I do.
Rachel
I guess that then brings me to a question of what are you excited about HASS Alert doing in Detroit next? Like, what is your if you could say like this is the vision I have for HASS Alert in Detroit, what is that? Dream big.
Hussein
Dream big. It is to announce both the major OEM’s in this area outside of Stellantis that they they adopted, HASS Alert. And we’re close.
Rachel
Yeah. OK.
Dan
OK.
Hussein
And we’re close. Something I wanted to touch on is I’m a spiritual person and you know, God has guided me throughout this whole process. So one thing to give back to the people, as I always try to help and guide and give give advice.
Dan
Right.
Hussein
When you’re in, because you’re part of the Metro Detroit area or when you’re part of Metro Detroit area, you’re immediately touching automotive. Yeah, because you don’t realize that automotive. Yes, it’s tech. But when you realize that it’s innovation, when you realize that it’s next Gen. that it’s that it’s creating the future. You’re like, OK, you want to be a part of that? Because it is the future, right? When we’re talking about, you know, advanced technology where where, you know, just take HASS Alert for example is fire truck is talking to a vehicle. Yeah. When we say talking, there’s communication back and forth.
Dan Yeah
Hussein
You know, and so that communication is advanced. It’s been it’s this V2X technology. This V2X technology has been is is has been in the industry for 15 years. HASS Alert was able to make it happen.
Dan
Yeah.
Because of the initiation in Detroit, HASS Alert was initiated in Detroit. Then they moved to Chicago. Now they’re back here.
Rachel
Right.
Hussein
So keep that in mind.
Dan
And full circle moment, yeah.
Hussein
Exactly. And that’s same thing for me, right? Personally. Yeah. Kicked off in, in in Detroit. I was born here and then boom went all the way around, freaking West Coast, East Coast all around.
Rachel
Yeah.
Dan
Yeah.
Hussein
United States, Korea, right, cause I reported to Korea at one point.
Rachel
Yep.
Hussein
And then I come back here because this is where it’s where it’s happening. This is where it’s gonna happen.
Dan
Yeah, something about it brings people back in. So so we we like to do kind of a general closing question that that ties into something that you just said of of kind of a piece of advice here, but you know, looking back to yourself just coming out of Wayne State or wherever you were at this time, maybe
Rachel
At 21.
Dan
Yeah, at 21, what is one thing that you would go back and tell yourself just starting out your career in automotive kind of what advice would you give yourself in the future?
Rachel
Knowing what you know now.
Dan
Yeah.
Hussein
Damn, I would just honestly, it’s the the the journey I took is so powerful in my opinion, very humbly. I say it very humbly.
Dan
Of course.
Hussein
if I would give advice is probably, just maybe read a little bit more.
Dan
Yeah.
Hussein
Just read right and and not read in a way where you know it’s like a chore, but more like read.
Rachel
Be curious.
Hussein
Yes, yes, because but. But but I I look back at it. So when I was 21 and I started at Wayne State, my goal was to finish.
Dan
Right.
Hussein
Because I didn’t have the luxury of just going to school.
Rachel
Yeah.
Hussein
I had to work full time. Yeah. And you know, I I, my, my. My my personal family situation as a as a kid, you know, we’ll keep that out.
Dan
Sure.
Hussein
But I had to work full time when I was getting into engineering and the amount of time that you technically need to put into engineering is a lot of hours.
Rachel
Yeah.
Dan
yeah.
Hussein
I wasn’t able to do that. So I don’t know how God created the path for me to pass, but I did and it was a lot of hard work. I I would work 16 hours days so to to make ends meet and try to finish college right? So but I didn’t have time to read but now if I was 21 right I would say find at least 30 minutes in that crazy schedule that you have and read. Something to my first interview. I’d I’d like to share that it was it was at Hyundai.
Dan
OK.
Hussein
And he’s a very close friend of mine right now. OK. We stayed in touch after Hyundai. My manager, he who interviewed me.
Rachel
Yeah.
Hussein
He’s like, so what’s your GPA and the question caught me off guard, right?
Rachel
Yeah. You always hear employers don’t really care what the GPA is as long as you graduate, right?
Hussein
Yeah exactly.
Rachel
You’re like crap.
Hussein
So I told him my GPA. Was he’s like, damn, why is it like that? Yeah, I’m like, well, can I get a marker? I’ll write. I’ll write down on the board to, you know, what my schedule looks like. So I started writing on the board what I do every day and He’s like damn bro and you passed engineering? So. So it was tough. It was tough.
Dan
Right, right.
Rachel
But it also taught you work ethic. I think that it’s has given you a drive to get to where you are now, to hustle and understand the value of it. It it’s you can’t teach that you either have it and you do it or you don’t.
Hussein
That’s 100% right.
Dan
Well, it’s work ethic, but it’s also like there’s some some other life skills or even just job skills in there. I mean it’s priority prioritization.
Rachel
Yeah.
Dan
It’s time management. It’s understanding I have to do this now so I can do this later.
Hussein
That’s right.
Dan
Like being able to structure your day and kind of think critically about, you know, what has to happen, what’s nice to have and what what you need to get.
Rachel
Get done tomorrow.
Hussein
By yeah, yeah. And that’s the Detroit grit I was mentioning early. Yeah, we have that. Yeah, right. And so and back, I don’t know what is it 10 years now since like more over over 10 years when I graduated, Detroit was different.
Dan
That’s for sure, yeah.
Hussein
So I would drive down here, right So you know what I wouldn’t want to talk about the past Detroit too much, but yeah.
Dan
Yeah, right. We’re talking future here.
Hussein
But like it was, it was truly building that thick skin that gets you into the automotive world that you know that so that’s what I tell my 21 year old self.
Rachel
Yeah.
Dan
All right.
Rachel
I love it. It’s great. I love it. Well, thank you so much for coming on. I feel like we love talking automotive. We love talking Detroit
Dan
Always.
Rachel
So I feel like in general.
Dan
Yeah, we’ll have to come check you out at Newlab sometime.
Hussein
Anytime you guys can come to this concourse and let me explain this concourse, if I may, I know you you just told me thank you.
Dan
No, no. Keep going.
Rachel
You’re good.
Hussein
So the concourse our let. So the the term was was a was a term that was not in the automotive world, but the automotive world adopted it. So Ford has its concourse. Multiple OEMs have.
Dan
Yeah. The M1 and all things.
Hussein
HASS Alert has a concourse Newlab.
Dan
OK.
Hussein
Aand that’s where we have all of our different V2X entities on display and actually communicating and I will definitely walk you all through every single V2X entity that we have communicating to cars that are in the lab as well. We have two bays and both vehicles are communicating to the safety cloud, HASS Alert safety cloud.
Dan
Cool.
Hussein
And they’re sending information back and forth to all the different V2X entities that we have in the lab and its also in production.
Dan
Okay Yeah, yeah, yeah. I definitely want to check this out.
Rachel
Yeah, that’d be very cool to see. For sure. Yeah. I haven’t been to Newlab either, so I’d love to get over there.
Dan
We’ll take you up on that.
Rachel
Yeah, yeah.
Hussain
All right. And we gotta we.
Dan
Gotta get it out for sure.
Rachel
You know, I know, I know, I know.
Dan
All right, we’ll make it out. Well, thank you again, Hussein.
Rachel
Thanks Hussein.
Hussain
Thank you.
Rachel
Thank you again Hussein for joining us. I always love when we get people in the office too.
Dan
Yeah. Yeah, it is nice to be kind of face to face.
Rachel
It’s nice to do in person. So if you haven’t been over to Michigan Central.New lab area. Go check it out. I’m going to check it out and then take them up on that offer.
Dan
Yeah. Yeah. We gotta get over there soon.
Rachel
And if you’re in the automotive industry or you’re in tech and looking to be an automotive or you’re just in tech and think you might like automotive or wouldn’t want to just check it out.
Dan
Yeah, yeah.
Rachel
There really is alot to do within technology and automotive nowadays. So, maybe connect with Hussein sure he’d love to chat.
Dan
Check out HASS Alert. We’ll link them below. Yeah.
Rachel
Yeah. See you next time.
Dan
See ya.
