Client
Envorso
Year
2025
Deliverables
Media Relations
Thought Leadership
Thought Leadership
Situation
Envorso is a software consultancy founded in 2016. With team members on staff from both tech and manufacturing leadership backgrounds, the organization helps companies adapt their existing businesses for the digital era.
After executing a fully integrated communications campaign in 2024, Envorso tapped Franco to focus on media relations and thought leadership in 2025. As the automotive industry continued to advance toward the Software-Defined Vehicle, Franco worked to showcase Envorso and its executives’ expertise on topics related to automotive software development, leadership and implementation.
See how we tackled this challenge below.
Approach
Media Relations
- Identified target publications and reporters covering the automotive industry’s software transition.
- Facilitated and maintained relationships between top automotive and business media and Envorso leaders through targeted media pitches, introductory meetings and interviews.
- Provided executives with spokesperson preparation for media interviews.
- Monitored media to connect Envorso’s expertise with trending news topics and pitched executive interviews on breaking news.
- Developed and pitched contributed articles to top automotive trade media.
Thought Leadership
- Secured speaking opportunities for Envorso executives at influential industry conferences.
Results
Media Relations
- Secured media interviews for Envorso executives with 14 journalists, including major national media outlets such as Reuters, Wall Street Journal and CNBC.
- Secured two opportunities for executives to submit guest commentary on software-defined vehicle trends in Automotive News.
- Media relations activities resulted in 16 unique articles in high-value target publications. In addition, national media articles were re-shared across more than 70 news sites throughout the year.
Thought Leadership
- Secured opportunities for Envorso executives to speak at prominent automotive industry events in 2025-2026, including panelist and moderator opportunities at:
- Detroit Auto Show (panelist in 2025; moderator in 2026)
- MOVE America (moderator and panelist)
- SAE WCX (moderator)
- Through thought leadership, relationships and visibility, we connected Envorso executives with an additional speaking opportunity with a Tier 1 supplier, which led to a new partnership and revenue for the company.
