Analytics & ReportingSocial Media How to Craft a Strong Digital Campaign in an Oversaturated Media LandscapeAs our job as communicators and marketers gets trickier, crafting a strategic approach to creating…Lexi TrimpeNovember 29, 2022
Public Relations 2022 Global Automotive Summit Shines a Spotlight on the Industry’s Delicate Supply ChainThe complexity of the global automotive supply chain and the risk automakers face when they…admin@francoNovember 21, 2022
Crisis ManagementPublic Relations 3 Challenges & Corresponding Opportunities of Managing Crisis Communications TodayThe best crisis communications plan is one you ideally never have to use. But there’s…Nikki LittleNovember 18, 2022
CulturePodcast frankly… Episode 6: Google Analytics 4 is Here. Are You Prepared?Lexi Trimpe and Will Garrett join Rachel and Dan to discuss the impending transition from…Lucas PolackNovember 16, 2022
CulturePodcast frankly… Episode 5: It’s All About the “Why?” in Nonprofit CommunicationsAnn Fitzpatrick, director of communications for Cornerstone Education Group joins to discuss the world of…Rachel BurnardNovember 2, 2022
Culture Franco Invests in the Future of Integrated CommunicationsWe fundamentally believe in the power of integrated communications, and we believe the future is…Tina KozakOctober 27, 2022
Crisis ManagementPublic Relations Lessons Learned from Adidas’ “Say Nothing, Do Nothing” Approach to Corporate PartnershipsAs integrated communications professionals, we know words matter. What you say, matters. But Adidas has…Lexi TrimpeOctober 26, 2022
Analytics & Reporting Goodbye Universal Analytics, Hello GA4: What the Impending Google Analytics Changes Mean & Why Switch NowAnyone who works in the digital advertising space knows Google is an ever-changing entity, but…Ryan SoleckiOctober 26, 2022
Public Relations Michigan’s Top Political Journalists: Reporting Environment Has Changed, Mission Has NotCovering politics in Michigan has changed dramatically in recent years, according to three of Michigan’s…admin@francoOctober 21, 2022
CultureMarketing 5 Podcasts for Personal & Professional DevelopmentI listened to my first podcast a year ago. Between raising two kids, work, housework,…admin@francoOctober 20, 2022