Public Relations Don’t Deal Disruption: How to Avoid Common Pitching MistakesLet me disrupt your day. When PR professionals pitch a story shouting their client is “disrupting” its industry what I hear is “desperation.” Oh, I…Ed GarstenSeptember 14, 2021
Advertising How iOS 14 Impacts Your Digital Marketing StrategyThe sirens were sounded among digital advertisers well before Apple’s iOS 14 update was initially…Lexi TrimpeAugust 30, 2021
MarketingPublic Relations Communications is More Valued Than Ever – Let’s Keep it That WayWith the worth of our work more recognized than ever, communicators have the opportunity to…Nikki LittleAugust 19, 2021
Culture Franco Welcomes Five New Team MembersFollowing the recent promotion of six Franconians, we have more Franco growth news to share…Nikki LittleJuly 27, 2021
Public Relations 3 Tips for PR Professionals from a Former JournalistAfter working for four years in journalism, the game of life propelled me in a…Catherine PaceJuly 23, 2021
Culture Franco on the Town: Reconnecting in PersonIn-person events and programs are back, and our Franco team could not be more excited…Catherine PaceJuly 20, 2021
MarketingSocial Media A Comprehensive Guide to Building an Influencer Marketing ProgramIn the ever-evolving world of social media, communicators and marketing professionals have the advantage of…Lexi TrimpeJuly 20, 2021
Culture Six Franconians Earn Promotions & New Titles Reflect Agency EvolutionWhen we hire new team members and elevate current employees within the company, we always…Nikki LittleJune 25, 2021
PodcastPublic Relations 4 Podcast Advertising Best Practices to Maximize Brand AwarenessThe growth of podcasts in recent years has been nothing short of explosive. Podcasts are…admin@francoMay 10, 2021
Culture How to Navigate the Moving Communications Strategies of MobilityRemember the phrase “press” conferences? The word “press” was used because most of the reporters…Ed GarstenApril 26, 2021