To Release or Not Release? 9-Point Press Release Checklist ![]()
Distributing a press release doesn’t guarantee coverage, but to cut through the noise to grab…
admin@francoAugust 24, 2022
5 Steps to Create a Digital Advertising Strategy ![]()
To build a successful digital advertising strategy, there are five crucial steps you must take…
Ryan SoleckiAugust 17, 2022
Six Tips To Get Media Coverage When You Don’t Have News ![]()
Securing media coverage has always been an important part of a communications/PR professional’s job. But…
Nikki LittleAugust 12, 2022
Meet the Media: Dennis Scimeca, Technology Editor at IndustryWeek ![]()
I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders…
JaclynBAugust 8, 2022
Work Smarter: Maximizing Owned Content Across Channels ![]()
As we teach our clients about the value of integrated communications, there’s always one thing…
Catherine PaceJuly 28, 2022
3 Truths of Social Media Benchmarking (Plus 3 KPIs to Track!) ![]()
For as long as brands have been active on social media, communicators, marketers – and…
Lexi TrimpeJuly 28, 2022
Meet the Media: Lauren Fletcher, Executive Editor at Work Truck Magazine
Editor’s Note: Since this profile of Lauren Fletcher was originally published on July 25, 2022,…
JaclynBJuly 25, 2022
Lessons from Uvalde: Think Very Carefully Before Attacking the Media ![]()
We spend a lot of time at Franco talking internally about public relations best practices…
admin@francoJuly 21, 2022
Grow Social Media Engagement with Employee Spotlights (+ Free Templates!) ![]()
While there are plenty of reasons to feel stuck, there are small steps digital marketers…
Kaiti HornJuly 15, 2022
Franconians Bring the Heat: Promotions & Growing Team ![]()
In the last few months, the Franco team has made great strides worth celebrating.
Catherine PaceJuly 1, 2022
