A Comprehensive Guide to Building an Influencer Marketing Program 
In the ever-evolving world of social media, communicators and marketing professionals have the advantage of…
Lexi TrimpeJuly 20, 2021
Six Franconians Earn Promotions & New Titles Reflect Agency Evolution 
When we hire new team members and elevate current employees within the company, we always…
Nikki LittleJune 25, 2021
Meet the Media: Roberto Baldwin, Freelance Automotive & Tech Journalist 
Editor’s Note: Since this profile of Roberto Baldwin was originally published on July 7, 2021,…
JaclynBJune 7, 2021
Meet the Media: Nicole Wakelin, Freelance Automotive Journalist 
Can you tell us what types of stories, trends or issues are on your radar…
JaclynBJune 3, 2021
Meet the Media: John Baxter, Freelance Writer 
I work out of my home and call my freelance writing business Baxter TechWrite. I…
JaclynBMay 17, 2021
4 Podcast Advertising Best Practices to Maximize Brand Awareness 
The growth of podcasts in recent years has been nothing short of explosive. Podcasts are…
admin@francoMay 10, 2021
How to Navigate the Moving Communications Strategies of Mobility 
Remember the phrase “press” conferences? The word “press” was used because most of the reporters…
Ed GarstenApril 26, 2021
Franco on the Town (and Virtual): Media Interviews, Fundraisers & More 
The first three months of 2021 were exciting, to say the least. Our team has…
admin@francoApril 12, 2021
How to Amplify Earned Media Through Your Digital Channels 
How can I extend the reach of my company’s earned media? How can I integrate…
admin@francoApril 6, 2021
Meet the Media: Philip Nussel, Web Editor at Automotive News 
I’m the web editor for Automotive News, supervising all breaking news content on autonews.com. I’m…
JaclynBApril 5, 2021
