Nonprofits Navigating Change: How to Approach Donor Relations in Uncertain Times 
Explore six important steps for nonprofit communications teams navigating change and approaching donor relations in…
Tracy WolfAugust 18, 2025
The Poppi Lawsuit is a Wake-Up Call for Marketers: Why Words Matter More Than Ever 
See how brands can learn from Poppi's lawsuit and why clear, honest communication is critical…
admin@francoAugust 11, 2025
Reporters Want Companies to Talk About Tariffs…But Companies Don’t Want to 
Franco Vice President of Media Relations Brent Snavely weighs in on companies willingness to comment…
admin@francoMarch 14, 2025
What Spirit Airlines Got Right and Wrong in Its Bankruptcy Announcement 
Senior Integrated Communications Specialist Alexis Schuchert reflects on the Spirit Airlines bankruptcy announcement.
admin@francoDecember 17, 2024
Is Your Organization Ready for A Crisis? 
A crisis can arise with little to no warning. Download our guidebook to ensure your…
admin@francoAugust 27, 2024
3 Challenges & Corresponding Opportunities of Managing Crisis Communications Today 
The best crisis communications plan is one you ideally never have to use. But there’s…
Nikki LittleNovember 18, 2022
Lessons Learned from Adidas’ “Say Nothing, Do Nothing” Approach to Corporate Partnerships 
As integrated communications professionals, we know words matter. What you say, matters. But Adidas has…
Lexi TrimpeOctober 26, 2022
Lessons from Uvalde: Think Very Carefully Before Attacking the Media 
We spend a lot of time at Franco talking internally about public relations best practices…
admin@francoJuly 21, 2022
Continuing Communication Through the Pandemic, Supply Chain Disruptions and Worker Shortages 
To say the last 18 months have been a challenge is an understatement. There’s been…
Catherine PaceNovember 18, 2021
COVID-19 Communications Strategies For the Next Phase of the Global Pandemic 
We’re been hearing a lot lately about the “new normal” that will take place as…
admin@francoJuly 6, 2020
