Franco Perspectives: Why the Consumer Matters to B2B Businesses? 
When you think of the differences between B2B and B2C communications, you may immediately think…
Nikki LittleAugust 8, 2019
Use Design to Elevate Your Event 
Design can make or break an event. It’s supports an organization’s brand and evokes a…
admin@francoJuly 29, 2019
Program Management: Implementation and Growth 
Whether it be planning a weeks’ worth of health and safety event programming or coordinating…
Nikki LittleFebruary 11, 2019
Agency Insight: How to Kill It in Marketing 
As one of Franco’s core values states, if you aren’t moving forward, you’re standing still.…
Nikki LittleNovember 5, 2018
Franco – Certified for Success 
Public relations is changing – and so are we. Traditional public relations continue to evolve,…
Nikki LittleAugust 20, 2018
Five Questions for Marketers Preparing for GDPR 
The European Union’s General Data Protection Regulation (GDPR) requirements go into effect this month, but…
Nikki LittleApril 30, 2018
Maven – Its Growth and Success in Detroit and the U.S. 
I had the opportunity to attend Adcraft Detroit’s most recent event where Maven’s Chief…
Nikki LittleFebruary 27, 2018
Seeing Red: The Salvation Army’s Impact on Metro Detroit 
There’s a chill in the air, the city lights seemed brighter and almost everywhere I…
Nikki LittleJanuary 29, 2018
Above the Noise: 5 Key Takeaways from Carrie Morgan’s insightful digital media guide 
So you want to increase your brand’s online presence, eh? Your brand is struggling to…
Nikki LittleJanuary 5, 2018
Public Relations vs. Marketing: What’s the Difference? A Detailed Synopsis from Detroit’s Original Firm 
Two different disciplines. Two different audiences. Two different goals. Two different writing styles. The word…
Nikki LittleSeptember 8, 2017
