Media Coverage Drives Tangible Results for Nonprofits ![]()
While we whole heartedly embrace the PESO model (paid, earned, shared, owned) when providing integrated…
Catherine PaceMay 25, 2021
Media Relations Increases Awareness of Nonprofit Business Acquisition ![]()
>>CHALLENGE Friendship Circle, a nonprofit organization whose goal is to provide every individual with special…
admin@francoFebruary 9, 2021
Digital Strategy Leads to Successful Nonprofit Campaign During COVID-19 Pandemic ![]()
>>CHALLENGE 2020 was a globally unprecedented year, and nonprofit organizations like The Salvation Army of…
admin@francoFebruary 3, 2021
Social Media & Digital Advertising Strategy Reinvigorate The Salvation Army’s Radiothon ![Bed & Bread Radiothon]()
For more than a decade, Franco has partnered with The Salvation Army for the annual…
Nikki LittleMarch 27, 2019
Hospice of Michigan Grand Rapids Fundraiser ![hospice of michigan fundraiser]()
Franco worked with Hospice of Michigan, which has a large presence in Grand Rapids, to…
Nikki LittleNovember 28, 2018
Franco Leads Salvation Army PR Campaign for Red Kettle Season ![Red Wings]()
Franco is the long-time public relations agency of record for The Salvation Army Eastern Michigan…
Nikki LittleNovember 28, 2018
Franco Supports Fundraising Effort for Hospice of Michigan ![]()
Franco has proudly served Arbor Hospice since 2008, enhancing visibility for the nonprofit’s palliative and…
Nikki LittleNovember 28, 2018
Google AdWords Created a Pathway to Enrollment ![Pathways Academy]()
Pathways Academy, a Detroit-based high school for pregnant and parenting teens, hired Franco to develop…
Nikki LittleNovember 28, 2018
