Public Relations vs. Marketing: What’s the Difference? A Detailed Synopsis from Detroit’s Original Firm 
Two different disciplines. Two different audiences. Two different goals. Two different writing styles. The word…
Nikki LittleSeptember 8, 2017
Everybody Writes! 6 Lessons We Gleaned from Ann Handley’s Hilarious Guide 
What was the last piece you wrote that stood out to you? Account Director Elizabeth…
Nikki LittleAugust 9, 2017
Meet the Media: Greg Migliore, Editor-in-Chief at Autoblog 
Editor’s Note: Since this profile of Greg Migliore was originally published on July 25, 2017…
JaclynBJuly 25, 2017
Off the Record, Embargoes and Other Media Relations Pitfalls 
If you’ve been doing PR for any length of time, you’ve received a call like…
Lexi TrimpeJuly 14, 2017
6 Steps to Get Your News Published 
Media relations – it’s the crux of public relations. It’s storytelling. It’s writing. It’s relationship…
Nikki LittleJuly 7, 2017
Why Reporters Didn’t Attend Your Press Event 
The media attendance at the last press conference didn’t meet expectations. Now leadership is taking…
Lexi TrimpeJune 2, 2017
Meet the Media: Rod Meloni, Business Editor at WDIV-TV News (NBC Detroit) 
Editor’s Note: Rod Meloni retired from WDIV in July 2024 after working for the Detroit…
JaclynBApril 18, 2017
Meet the Media: Chester Dawson, Senior Reporter at The Wall Street Journal Detroit Bureau 
Editor’s Note: Since this profile of Chester Dawson was originally published on April 4, 2017,…
JaclynBApril 4, 2017
Publication tips from an editor 
We recently had the pleasure to chat with Lee DeVito, editor-in-chief of the Metro Times,…
Nikki LittleFebruary 27, 2017
Writing for Social Media in a PR World 
In our constant search for more ways to watch cat videos, society has stumbled upon…
Nikki LittleJanuary 30, 2017
