Seeing Red: The Salvation Army’s Impact on Metro Detroit 
There’s a chill in the air, the city lights seemed brighter and almost everywhere I…
Nikki LittleJanuary 29, 2018
Media Matters: Al Johnson, FOX 2 visits Franco 
Our team values the relationships we create with media contacts. Al Johnson, planning manager and…
Nikki LittleNovember 20, 2017
Meet the Media: Sam Abuelsamid of Forbes, Automotive Engineering & Navigant Research 
Editor’s Note: Since this profile of Sam Abuelsamid was originally published on October 10, 2017,…
JaclynBOctober 10, 2017
Meet the Media: Scott Budman, Business & Tech Reporter at the San Francisco Bay Area NBC News 
Without revealing any secrets, can you tell us what types of stories, trends or issues…
JaclynBSeptember 12, 2017
Public Relations vs. Marketing: What’s the Difference? A Detailed Synopsis from Detroit’s Original Firm 
Two different disciplines. Two different audiences. Two different goals. Two different writing styles. The word…
Nikki LittleSeptember 8, 2017
Everybody Writes! 6 Lessons We Gleaned from Ann Handley’s Hilarious Guide 
What was the last piece you wrote that stood out to you? Account Director Elizabeth…
Nikki LittleAugust 9, 2017
Meet the Media: Greg Migliore, Editor-in-Chief at Autoblog 
Editor’s Note: Since this profile of Greg Migliore was originally published on July 25, 2017…
JaclynBJuly 25, 2017
Off the Record, Embargoes and Other Media Relations Pitfalls 
If you’ve been doing PR for any length of time, you’ve received a call like…
Lexi TrimpeJuly 14, 2017
6 Steps to Get Your News Published 
Media relations – it’s the crux of public relations. It’s storytelling. It’s writing. It’s relationship…
Nikki LittleJuly 7, 2017
Why Reporters Didn’t Attend Your Press Event 
The media attendance at the last press conference didn’t meet expectations. Now leadership is taking…
Lexi TrimpeJune 2, 2017
