4 Podcast Advertising Best Practices to Maximize Brand Awareness ![]()
The growth of podcasts in recent years has been nothing short of explosive. Podcasts are…
admin@francoMay 10, 2021
How to Amplify Earned Media Through Your Digital Channels ![]()
How can I extend the reach of my company’s earned media? How can I integrate…
admin@francoApril 6, 2021
Why Integrated Communications is the Future of PR ![]()
Optimized. Aligned. Synchronized. Effective. Those are the words that come to mind when I think…
Nikki LittleDecember 7, 2020
Why Podcasts Should be Part of Your Media Strategy ![]()
Media relations is one of the most exciting, personal and creative parts about working in…
Mallary BeckerNovember 4, 2020
Media Relations 101: How to Create Mutually Beneficial Media Relationships ![]()
Don't confuse the need to be “socially distant” during the current pandemic with being “professionally…
admin@francoSeptember 4, 2020
3 Reasons Why You Need an Integrated Communications Program ![]()
The goal of this post is to convince you that adopting an integrated approach to…
Nikki LittleAugust 6, 2020
The Ultimate Media Pitching Guide ![]()
Once you’ve mastered how to draft the perfect press release it’s time to reopen your…
Ed GarstenAugust 3, 2020
Listen and Reflect: Determining What’s Working (and What’s Not) While Moving Toward Business Recovery ![]()
No one could've predicted the challenges we would face amid COVID-19. And now, with some…
Tina KozakJune 24, 2020
Pitching During Coronavirus: The Do’s and Don’ts From a Veteran Journalist ![]()
When I’m not working with my friends at Franco, I’m reporting on the auto industry…
Nikki LittleApril 1, 2020
Coronavirus Communications: 5 Things You Need to Know ![]()
The coronavirus and its impact on business is top of mind, as information is changing…
admin@francoMarch 11, 2020
