Public Relations Why Integrated Communications is the Future of PROptimized. Aligned. Synchronized. Effective. Those are the words that come to mind when I think…Nikki LittleDecember 7, 2020
PodcastPublic Relations Why Podcasts Should be Part of Your Media StrategyMedia relations is one of the most exciting, personal and creative parts about working in…Mallary BeckerNovember 4, 2020
Public Relations Media Relations 101: How to Create Mutually Beneficial Media RelationshipsDon't confuse the need to be “socially distant” during the current pandemic with being “professionally…admin@francoSeptember 4, 2020
AdvertisingMarketingPublic RelationsSocial Media 3 Reasons Why You Need an Integrated Communications ProgramThe goal of this post is to convince you that adopting an integrated approach to…Nikki LittleAugust 6, 2020
Public Relations The Ultimate Media Pitching GuideOnce you’ve mastered how to draft the perfect press release it’s time to reopen your…Ed GarstenAugust 3, 2020
MarketingPublic RelationsSocial Media Listen and Reflect: Determining What’s Working (and What’s Not) While Moving Toward Business RecoveryNo one could've predicted the challenges we would face amid COVID-19. And now, with some…Tina KozakJune 24, 2020
Public Relations Pitching During Coronavirus: The Do’s and Don’ts From a Veteran JournalistWhen I’m not working with my friends at Franco, I’m reporting on the auto industry…Nikki LittleApril 1, 2020
Crisis ManagementPublic Relations Coronavirus Communications: 5 Things You Need to KnowThe coronavirus and its impact on business is top of mind, as information is changing…admin@francoMarch 11, 2020
Public Relations Media Matters With Ali Hoxie from WXYZWhile day-to-day work life certainly varies, there’s a common theme between PR and journalism professionals:…Mallary BeckerMarch 2, 2020
Public Relations 2020 North American International Auto Show: “The Game Has Changed”There have been hints, sneak previews and a lot of conjecture about what to expect…Tina SullivanFebruary 28, 2020