PRSA Crain’s Detroit Business Event Recap 
By: Megan Peterson The latest PRSA Detroit event, featuring a panel of Crain’s Detroit Business…
Nikki LittleFebruary 5, 2018
Seeing Red: The Salvation Army’s Impact on Metro Detroit ![]()
There’s a chill in the air, the city lights seemed brighter and almost everywhere I…
Nikki LittleJanuary 29, 2018
Media Matters: Al Johnson, FOX 2 visits Franco ![]()
Our team values the relationships we create with media contacts. Al Johnson, planning manager and…
Nikki LittleNovember 20, 2017
Public Relations vs. Marketing: What’s the Difference? A Detailed Synopsis from Detroit’s Original Firm ![]()
Two different disciplines. Two different audiences. Two different goals. Two different writing styles. The word…
Nikki LittleSeptember 8, 2017
Everybody Writes! 6 Lessons We Gleaned from Ann Handley’s Hilarious Guide ![]()
What was the last piece you wrote that stood out to you? Account Director Elizabeth…
Nikki LittleAugust 9, 2017
6 Steps to Get Your News Published ![Get your brand in front of the camera!]()
Media relations – it’s the crux of public relations. It’s storytelling. It’s writing. It’s relationship…
Nikki LittleJuly 7, 2017
Publication tips from an editor ![Franco team with editor Lee DeVito]()
We recently had the pleasure to chat with Lee DeVito, editor-in-chief of the Metro Times,…
Nikki LittleFebruary 27, 2017
Writing for Social Media in a PR World ![]()
In our constant search for more ways to watch cat videos, society has stumbled upon…
Nikki LittleJanuary 30, 2017
Six Cool Ties To The Tech Industry ![]()
One of the beautiful things about public relations is getting to work with clients from…
Nikki LittleJanuary 23, 2017
12 Conferences You Can’t Miss in 2017 ![]()
Public relations, marketing and social media are constantly changing and it’s hard to keep up…
Nikki LittleJanuary 16, 2017
