Don’t Deal Disruption: How to Avoid Common Pitching Mistakes 
Let me disrupt your day. When PR professionals pitch a story shouting their client is “disrupting” its industry what I hear is “desperation.” Oh, I…
Ed GarstenSeptember 14, 2021
Communications is More Valued Than Ever – Let’s Keep it That Way 
With the worth of our work more recognized than ever, communicators have the opportunity to…
Nikki LittleAugust 19, 2021
3 Tips for PR Professionals from a Former Journalist 
After working for four years in journalism, the game of life propelled me in a…
Catherine PaceJuly 23, 2021
Meet the Media: Roberto Baldwin, Freelance Automotive & Tech Journalist 
Editor’s Note: Since this profile of Roberto Baldwin was originally published on July 7, 2021,…
JaclynBJune 7, 2021
Meet the Media: Nicole Wakelin, Freelance Automotive Journalist 
Can you tell us what types of stories, trends or issues are on your radar…
JaclynBJune 3, 2021
Meet the Media: John Baxter, Freelance Writer 
I work out of my home and call my freelance writing business Baxter TechWrite. I…
JaclynBMay 17, 2021
4 Podcast Advertising Best Practices to Maximize Brand Awareness 
The growth of podcasts in recent years has been nothing short of explosive. Podcasts are…
admin@francoMay 10, 2021
How to Amplify Earned Media Through Your Digital Channels 
How can I extend the reach of my company’s earned media? How can I integrate…
admin@francoApril 6, 2021
Meet the Media: Philip Nussel, Web Editor at Automotive News 
I’m the web editor for Automotive News, supervising all breaking news content on autonews.com. I’m…
JaclynBApril 5, 2021
Meet the Media: Nick Manes, Finance and Technology Reporter at Crain’s Detroit Business 
Editor's Note: Since this profile of Nick Manes was originally published on March 22, 2021,…
JaclynBMarch 22, 2021
