Franco on the Town: Reconnecting in Person 
In-person events and programs are back, and our Franco team could not be more excited…
Catherine PaceJuly 20, 2021
4 Podcast Advertising Best Practices to Maximize Brand Awareness 
The growth of podcasts in recent years has been nothing short of explosive. Podcasts are…
admin@francoMay 10, 2021
International Women’s Day: 18 Strong, Incredible Women and Why They Inspire Us 
Female empowerment is something we’re deeply passionate about. We are proud to be a female-led…
admin@francoMarch 8, 2021
3 Owned Media Best Practices for 2021 
In our previous blog post Owned Media Strategy: What it is and Why it Matters,…
Lexi TrimpeMarch 4, 2021
How to Execute a Successful Virtual Product Launch 
In the pre-COVID world, trade show exhibits and industry conferences were the go-to venues for…
Dan HornMarch 1, 2021
Masterminding a Virtual Workshop Event for Automotive Audiences 
>>CHALLENGE Despite the absence of once critically important in-person events and tradeshows, automotiveMastermind - an…
Lexi TrimpeFebruary 25, 2021
Using Integrated Media to Establish Brand Leadership in Automotive Tech 
>>CHALLENGE Nexteer Automotive, a leading supplier of automotive steering solutions, hired Franco for an integrated…
admin@francoFebruary 24, 2021
How to Create a Stellar Virtual PR Internship Program 
With 56 years under our belt, we’ve hosted hundreds of student interns over the years.…
admin@francoFebruary 19, 2021
Media Relations Increases Awareness of Nonprofit Business Acquisition 
>>CHALLENGE Friendship Circle, a nonprofit organization whose goal is to provide every individual with special…
admin@francoFebruary 9, 2021
Owned Media Strategy: What it is and Why it Matters 
The word “media” has become an insanely popular buzzword. Think about it – there’s social…
Nikki LittleFebruary 9, 2021
