How to Amplify Earned Media Through Your Digital Channels 
How can I extend the reach of my company’s earned media? How can I integrate…
admin@francoApril 6, 2021
Why Podcasts Should be Part of Your Media Strategy 
Media relations is one of the most exciting, personal and creative parts about working in…
Mallary BeckerNovember 4, 2020
Media Relations 101: How to Create Mutually Beneficial Media Relationships 
Don't confuse the need to be “socially distant” during the current pandemic with being “professionally…
admin@francoSeptember 4, 2020
Pitching During Coronavirus: The Do’s and Don’ts From a Veteran Journalist 
When I’m not working with my friends at Franco, I’m reporting on the auto industry…
Nikki LittleApril 1, 2020
Media Matters: Stephanie Steinberg, SEEN in the Franco Neighborhood 
For years we’ve heard that print media is dead. In an age full of compact…
Nikki LittleApril 9, 2018
Transitioning from Corporate Communications to Agency PR 
Prior to coming to Franco, I worked in internal communications for an automotive manufacturing company.…
Nikki LittleMarch 26, 2018
Media Matters: Al Johnson, FOX 2 visits Franco 
Our team values the relationships we create with media contacts. Al Johnson, planning manager and…
Nikki LittleNovember 20, 2017
6 Steps to Get Your News Published 
Media relations – it’s the crux of public relations. It’s storytelling. It’s writing. It’s relationship…
Nikki LittleJuly 7, 2017
Writing for Social Media in a PR World 
In our constant search for more ways to watch cat videos, society has stumbled upon…
Nikki LittleJanuary 30, 2017
9 Tips for Office Fall Cleaning 
Fall is officially upon us. While we usually hear the term “spring cleaning,” we think…
Nikki LittleOctober 12, 2016
