The Salvation Army Novi Thrift Store Grand Opening 
Explore our approach and results from The Salvation Army Novi thrift store grand opening event,…
admin@francoFebruary 28, 2025
Tradition + Innovation: Bringing New Ideas to Nonprofit Fundraising 
Explore Franco's approach to making The Salvation Army of Metro Detroit's 2023 Red Kettle Christmas…
admin@francoJuly 31, 2024
The Salvation Army’s 37th Annual Bed & Bread Club Radiothon 
See how Franco helped The Salvation Army of Metro Detroit enhance the efficiency and impact…
admin@francoJuly 29, 2024
Impacting Nonprofit Fundraising Campaigns Through Earned Media 
Never underestimate the power of earned media and the impact that one media placement can…
Andrea KenskiNovember 29, 2023
Earned Media & Influencer Relations Support Record-Breaking Friendship Circle Walk Fundraiser 
See how Franco helped Friendship Circle generate awareness and participation through influencer and media relations…
admin@francoOctober 25, 2023
How Integrated Communications Helped Hospice of Michigan’s Annual Fundraiser Become a Sizzling Success 
See the integrated communications strategy that increased awareness and drove ticket sales for three Hospice…
admin@francoJune 26, 2023
Franco Donates to Two Detroit Nonprofits in Honor of 313 Day 
Here in Detroit, March 13 isn’t just another day…it’s 313 Day – an opportunity to…
Tina KozakMarch 13, 2023
O’Dwyer’s Ranks Franco #1 in Michigan in 7 Industries 
The strategic diversification of industry work has led us to an exciting new milestone for…
Catherine PaceApril 20, 2022
Hybrid Format Supports Record-Breaking Fundraising for Nonprofit Event 
>>CHALLENGE In 2013 Franco founded a new event to support The Salvation Army Eastern Michigan…
Catherine PaceApril 1, 2022
Media Coverage Drives Tangible Results for Nonprofits 
While we whole heartedly embrace the PESO model (paid, earned, shared, owned) when providing integrated…
Catherine PaceMay 25, 2021
