Six Tips To Get Media Coverage When You Don’t Have News 
Securing media coverage has always been an important part of a communications/PR professional’s job. But…
Nikki LittleAugust 12, 2022
Lessons from Uvalde: Think Very Carefully Before Attacking the Media 
We spend a lot of time at Franco talking internally about public relations best practices…
admin@francoJuly 21, 2022
Franco Hires Brent Snavely as Vice President of Media Relations 
Our commitment to delivering the best partnership and services to clients is now strengthened with…
Tina SullivanJune 15, 2022
O’Dwyer’s Ranks Franco #1 in Michigan in 7 Industries 
The strategic diversification of industry work has led us to an exciting new milestone for…
Catherine PaceApril 20, 2022
Integrated Communications Tips, Tricks & Trends for 2022 
Rather than setting resolutions, our focus this year is reflecting and reframing the way we…
Lexi TrimpeJanuary 7, 2022
The Future of Marketing is Swinging Back to the Basics 
If you’ve ever passed on a neat marketing idea that was fun and relatively simple…
Catherine PaceOctober 21, 2021
Don’t Deal Disruption: How to Avoid Common Pitching Mistakes 
Let me disrupt your day. When PR professionals pitch a story shouting their client is “disrupting” its industry what I hear is “desperation.” Oh, I…
Ed GarstenSeptember 14, 2021
3 Tips for PR Professionals from a Former Journalist 
After working for four years in journalism, the game of life propelled me in a…
Catherine PaceJuly 23, 2021
Media Coverage Drives Tangible Results for Nonprofits 
While we whole heartedly embrace the PESO model (paid, earned, shared, owned) when providing integrated…
Catherine PaceMay 25, 2021
4 Podcast Advertising Best Practices to Maximize Brand Awareness 
The growth of podcasts in recent years has been nothing short of explosive. Podcasts are…
admin@francoMay 10, 2021
