Leveraging Automotive Retail Media Partnerships to Fuel the Sales Funnel 
Explore how Franco worked with automotiveMastermind to identify an innovative automotive media partnership to help…
Catherine PaceJuly 18, 2025
Why Cutting PR During a Downturn is a Mistake 
You started the year with a solid marketing budget and some great plans. But then…
admin@francoJuly 18, 2025
The Summer Slowdown Strategy: Making Headlines When News Cycles Quiet Down 
Explore these media relations strategies to secure coverage and make headlines when new cycles quiet…
admin@francoJuly 10, 2025
Meet the Media: Jackie Charniga, Automotive Reporter at the Detroit Free Press 
Jackie Charniga is an automotive reporter for the Detroit Free Press who covers general auto…
admin@francoJuly 8, 2025
Meet the Media: Luke Ramseth, Automotive Reporter at The Detroit News 
Luke Ramseth is an autos reporter focused on Stellantis at The Detroit News who also…
admin@francoJune 27, 2025
Reporters Want Companies to Talk About Tariffs…But Companies Don’t Want to 
Franco Vice President of Media Relations Brent Snavely weighs in on companies willingness to comment…
admin@francoMarch 14, 2025
The Salvation Army Novi Thrift Store Grand Opening 
Explore our approach and results from The Salvation Army Novi thrift store grand opening event,…
admin@francoFebruary 28, 2025
“On the Clock” with Media Relations for the 2024 NFL Draft 
Franco tackled media relations for client STAHLS' as its heat-press technology played a critical role…
admin@francoMay 29, 2024
Six Tips To Get Media Coverage When You Don’t Have News 
Securing media coverage has always been an important part of a communications/PR professional’s job. But…
Nikki LittleAugust 12, 2022
Lessons from Uvalde: Think Very Carefully Before Attacking the Media 
We spend a lot of time at Franco talking internally about public relations best practices…
admin@francoJuly 21, 2022
