A Comprehensive Guide to Building an Influencer Marketing Program 
In the ever-evolving world of social media, communicators and marketing professionals have the advantage of…
Lexi TrimpeJuly 20, 2021
3 Owned Media Best Practices for 2021 
In our previous blog post Owned Media Strategy: What it is and Why it Matters,…
Lexi TrimpeMarch 4, 2021
Masterminding a Virtual Workshop Event for Automotive Audiences 
>>CHALLENGE Despite the absence of once critically important in-person events and tradeshows, automotiveMastermind - an…
Lexi TrimpeFebruary 25, 2021
5-Step Guide for Updating Your 2021 Brand Messaging 
For organizations around the globe, 2020 was a year ripe with lessons learned and quick…
Lexi TrimpeOctober 23, 2020
A Comprehensive Guide to Planning and Promoting Successful Webinars 
Following the overwhelming postponement of nearly every in-person event around the globe, webinars and virtual…
Lexi TrimpeAugust 4, 2020
Off the Record, Embargoes and Other Media Relations Pitfalls 
If you’ve been doing PR for any length of time, you’ve received a call like…
Lexi TrimpeJuly 14, 2017
Why Reporters Didn’t Attend Your Press Event 
The media attendance at the last press conference didn’t meet expectations. Now leadership is taking…
Lexi TrimpeJune 2, 2017
