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Do you love spreadsheets? As in, do you absolutely love seeing words and numbers neatly lined up in rows and columns to tell a story? Do you play around in Microsoft Excel on your off hours? Could you wax poetic about PivotTables, pie charts and scatter plots?

Of course not.

Public relations, marketing, social media and everything else Franco does is focused on one objective: sending a message. In today’s media landscape, neat spreadsheets that are designed to be printed on ledger-size paper may tell your story, but they will send the wrong message – and end up being part of the noise, instead of cutting through the clutter. Despite the creative ways the latest Microsoft Office products can present data, they’re different shapes in the same set of cookie cutters.

You do NOT want to give off the impression of low effort in today’s marketplace. That’s where a sharp, well-designed infographic comes in.

As an integrated firm, we’re acutely aware of how the presentation of information can impact how it’s perceived by the target market. Our infographics are created with the end consumer in mind – forged with the experience only decades of collective marketing and public relations knowledge can provide. Dedicated professionals like Senior Designer Ashley Dupuy have created dozens of creative, effective infographics for clients in a multitude of industries.

See samples of her work with our clients:

Haartz, a manufacturer of automotive convertible tops, commissioned a graphic to showcase the results of a recent survey on open-air vehicles. By using various shades of green, Haartz’s color, the graphic really gets its message across while staying consistent to the brand’s image.

automotiveMastermind knows the value of the right message in the right place. That’s why they chose to use an infographic to demonstrate their value – showing prospective clients how their technology makes a difference to current clients.

The construction industry is key to the steel industry, so the Steel Market Development Institute, the voice of North American steelmakers, commissioned infographics to spread their message more effectively. The graphics demonstrate steel’s sustainable properties, in addition to showcasing why it’s a better option than wood.

NextEnergy is focused on providing affordable energy solutions to businesses and clients – and a sharp infographic helped them underscore their impact on Detroit’s business community. As an innovation driver for a diverse client base, their branding and graphics helped drive that point home.

Often imitated, never duplicated. The legendary Buddy’s Pizza has a well-known formula for creating delicious Detroit-style pizza that has made them an icon in the city of Detroit. This infographic helped them show off the inner workings behind one of Detroit’s favorite dishes – don’t worry, the secret recipe is still safe!

The partnership between Hospice of Michigan and Arbor Hospice make them a force for compassion in Michigan’s healthcare landscape. This infographic gave partners, volunteers, employees and families the full picture of the services and support they provide.

Interested in how we can put our graphic design expertise to use for your business? Send us an email and let’s get the conversation started.

Geoffrey Geist is a Digital Marketing Specialist at Franco. Send him an email at [email protected] or follow him on Twitter at @mynameisgeoff.

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