Client
Year
Deliverables
Media Relations
Crisis Communications
Situation
Franco supported a prominent southeast Michigan law firm through a high-profile leadership transition, navigating the succession of one of the firm’s leaders and establishing a new leader as a recognized voice and face of the firm.
Approach
Our work reinforced the law firm’s reputation and positioned the firm as the go-to personal injury law practice in the region.
Our support included high-profile local, regional and national media relations and crisis communications efforts. This included proactive national pitching and managing inbound media requests during a period of heightened visibility. We developed tailored press releases and pitches for national outlets, ensuring each story angle aligned with the interests of specific publications.
Our team handled all interview preparation for the firm’s managing partner and primary spokesperson. This included drafting talking points, conducting media training ahead of interviews and providing detailed media and reporter intelligence – such as prior coverage and anticipated questions – to ensure confident, consistent messaging.
Results
Franco secured significant national and regional media coverage, elevated the new leader and strengthened the firm’s position as a preeminent personal injury firm during a critical transition period.
National media placements included The New York Times, The Washington Post, People Magazine, CNN, Fox News, NBC Nightly News, Inside Edition and Dr. Phil, among others.
