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As the first full-fledged restaurant grand openings we’ve supported since 2019, there was serious excitement and anticipation leading into the opening of Buddy’s Pizza’s new locations in April 2022.

The Franco team supported not one but two back-to-back grand openings in Michigan – on April 4 in Okemos and April 18 in Clarkston. 


Franco worked to build awareness surrounding the grand openings, securing local coverage with a number of media partners including the Detroit Free Press, Detroit News and WXYZ-TV. 

To celebrate their grand openings, Buddy’s Pizza partnered with local nonprofits to raise donations during the events. More than $18,000 was raised and donated to Haven House and Child and Family Charities during the Okemos grand opening celebrations. In Clarkston, Buddy’s raised more than $12,000 to donate to Lighthouse MI. Buddy’s will also make a donation to the Clarkston Schools Therapy Dog Program through the Buddy’s Bones program, which is currently ongoing. 

In addition to announcing the two locations to local media, Franco distributed a specialized press release to trade and industry publications to discuss the growth of Buddy’s Pizza. 

We secured the following coverage through these efforts:

Our Results

In two months, we helped generate


Plus donated to local charities


Local Media Placements


Web sessions referred from media outlets