The Ins & Outs of Digital Marketing for 2026 
After reviewing more than 50 industry sources from Deloitte, Google and other leading research firms,…
Lexi TrimpeMarch 3, 2026
Integrated Communications for Economic Development Platform Launch 
Franco partnered with NEI to launch MI Small Business Helper economic development platform.
Catherine PaceFebruary 16, 2026
You’re Measuring AI Visibility Wrong. Here’s What Really Matters. 
Learn how AI visibility tools work, why traditional SEO metrics fall short and how to…
Lexi TrimpeJanuary 2, 2026
Are You a Visibility Visionary? Explore This Franco Communications Persona 
Meet the Visibility Visionary — the communicator who turns earned media and thought leadership into…
admin@francoDecember 12, 2025
Franco Launches Three AI Enablement Offerings for Marketers & Communicators 
The AI landscape has fundamentally changed how brands show up, how content performs and how communicators operate. At…
admin@francoNovember 17, 2025
Discover Your Franco Persona: Take the Communications Persona Quiz 
Ready to find your communications persona mix? We believe integrating diverse skills leads to stronger,…
admin@francoOctober 21, 2025
Smarter Channel Planning: Moving Beyond Platform-First Thinking 
Smarter planning means aligning content with channel purpose, measuring meaningful outcomes and making optimizations based…
Lexi TrimpeSeptember 24, 2025
Pop Culture & PR Collide: Lessons From the Swift-Kelce Engagement & The Summer I Turned Pretty 
Pop culture is no longer a side channel for marketers but a strategic lever, as…
Nina ScarpelliSeptember 11, 2025
The Poppi Lawsuit is a Wake-Up Call for Marketers: Why Words Matter More Than Ever 
See how brands can learn from Poppi's lawsuit and why clear, honest communication is critical…
admin@francoAugust 11, 2025
Meaning is in the Eye of the Beholder: Why Brands No Longer Own the Narrative 
The American Eagle advertising campaign with Sydney Sweeney is a lesson for other companies on…
admin@francoAugust 4, 2025
