The Future of Marketing is Swinging Back to the Basics ![]()
If you’ve ever passed on a neat marketing idea that was fun and relatively simple…
Catherine PaceOctober 21, 2021
Detroit Design: Candid Conversations with Industry Leaders ![]()
Evolving design trends are always at the forefront of our minds. When Design Core Detroit…
Catherine PaceSeptember 27, 2021
Communications is More Valued Than Ever – Let’s Keep it That Way ![Integrated-comms-2]()
With the worth of our work more recognized than ever, communicators have the opportunity to…
Nikki LittleAugust 19, 2021
A Comprehensive Guide to Building an Influencer Marketing Program ![influencer marketing]()
In the ever-evolving world of social media, communicators and marketing professionals have the advantage of…
Lexi TrimpeJuly 20, 2021
How to Amplify Earned Media Through Your Digital Channels ![]()
How can I extend the reach of my company’s earned media? How can I integrate…
admin@francoApril 6, 2021
3 Owned Media Best Practices for 2021 ![]()
In our previous blog post Owned Media Strategy: What it is and Why it Matters,…
Lexi TrimpeMarch 4, 2021
How to Execute a Successful Virtual Product Launch ![How to Execute a Successful Virtual Product Launch]()
In the pre-COVID world, trade show exhibits and industry conferences were the go-to venues for…
Dan HornMarch 1, 2021
Owned Media Strategy: What it is and Why it Matters ![]()
The word “media” has become an insanely popular buzzword. Think about it – there’s social…
Nikki LittleFebruary 9, 2021
Franco On The Town (And Virtual): Networking, Grand Openings and Supporting the Community ![]()
It’s no secret this year was unique, but that didn’t stop our Franconians from working…
Samantha MeyerDecember 20, 2020
4 Tips to Turn an In-Person Event into a Successful Virtual Event ![]()
Virtual and pivot. Two words communications and marketing professionals across all industries have heard more…
admin@francoDecember 15, 2020
