A Slice of Success: Reimagining National Detroit-Style Pizza Day Campaign for Buddy’s Pizza - Related WorkConsumerConsumerPublic Relations A Slice of Success: Reimagining National Detroit-Style Pizza Day Campaign for Buddy’s PizzaExplore Franco's integrated approach to supporting Buddy's Pizza reimagine Detroit-Style Pizza Day in 2023.Catherine PaceSeptember 28, 2023
Interior Design Strategy E-Newsletter Segmentation Leads to Increased Open Rates - Related WorkConsumerMarketingProfessional Services Interior Design Strategy E-Newsletter Segmentation Leads to Increased Open RatesExplore how Franco transformed client Concetti's email marketing segmentation to increase open rates and boost…Kaiti HornAugust 28, 2023
Influencer & Media Preview Event Supports Successful Detroit Boutique Grand Opening - Related WorkConsumerMarketingNonprofitSocial Media Influencer & Media Preview Event Supports Successful Detroit Boutique Grand OpeningSee how this preview event with social influencers and local media supported The Salvation Army's…Catherine PaceMay 11, 2023
Serving Up a Successful National Detroit-Style Pizza Day Campaign for Buddy’s Pizza - Related WorkCapabilitiesConsumerIndustriesPublic Relations Serving Up a Successful National Detroit-Style Pizza Day Campaign for Buddy’s Pizza>>CHALLENGE Buddy’s Pizza, the creator of the Original Detroit-Style Pizza and founder of National Detroit-Style…Nikki LittleAugust 23, 2022
Building Credibility for a Fast-Growing Michigan Cannabis Company Through Integrated Communications - Related WorkCapabilitiesConsumerIndustriesPublic RelationsSocial Media Building Credibility for a Fast-Growing Michigan Cannabis Company Through Integrated Communications>>CHALLENGE When Cloud Cannabis engaged Franco as its integrated communications partner in the fall of…Nikki LittleMay 13, 2022
Media Relations & Community Partnerships Lead to Big Success For Buddy’s Pizza Dual Grand Openings - Related WorkCapabilitiesConsumerIndustriesPublic Relations Media Relations & Community Partnerships Lead to Big Success For Buddy’s Pizza Dual Grand OpeningsFranco worked to build buzz surrounding two Buddy's Pizza grand openings in the first half…Lexi TrimpeApril 28, 2022
Using Video to Virtually Connect a Community - Related WorkConsumerConsumerCreativeMarketingSocial Media Using Video to Virtually Connect a Community>>CHALLENGE The catchphrase “Meet Me in Milford” reflects the personality and economic lifeblood of this…admin@francoOctober 7, 2020
Shifting Media & Grand Opening Strategies For Buddy’s Pizza During the COVID-19 Crisis - Related WorkConsumerConsumerPublic Relations Shifting Media & Grand Opening Strategies For Buddy’s Pizza During the COVID-19 Crisis>>CHALLENGE At the beginning of the COVID-19 global pandemic in mid-March 2020, Buddy’s went into…admin@francoJuly 14, 2020
Launching a New Product For Detroit Grooming Co. During a Global Pandemic - Related WorkAdvertisingConsumerConsumerCreativeMarketing Launching a New Product For Detroit Grooming Co. During a Global Pandemic>>CHALLENGE Detroit Grooming Co. (DGC) entered its strongest year yet in 2020, coming off a…admin@francoJuly 14, 2020
Creating & Executing a Robust Integrated Communications Program For Buddy’s Downtown Detroit - Related WorkAdvertisingConsumerConsumerCreativeMarketingPublic RelationsSocial Media Creating & Executing a Robust Integrated Communications Program For Buddy’s Downtown DetroitThe Franco team created and deployed an integrated communications program, combining earned, owned, paid and…admin@francoApril 3, 2020