AdvertisingMarketingPublic RelationsSocial Media 3 Reasons Why You Need an Integrated Communications ProgramThe goal of this post is to convince you that adopting an integrated approach to…Nikki LittleAugust 6, 2020
Marketing A Comprehensive Guide to Planning and Promoting Successful WebinarsFollowing the overwhelming postponement of nearly every in-person event around the globe, webinars and virtual…Lexi TrimpeAugust 4, 2020
Public Relations The Ultimate Media Pitching GuideOnce you’ve mastered how to draft the perfect press release it’s time to reopen your…Ed GarstenAugust 3, 2020
Crisis Management COVID-19 Reflection: Are You Prepared for the Next Crisis?The COVID-19 pandemic has proven the only thing that’s certain is changes and challenges will…admin@francoJuly 6, 2020
Creative Committing to Video: Maximizing the Future of Digital CommunicationsAs businesses across the country are fully or partially re-opening, some employees are returning to…admin@francoJune 25, 2020
Culture 16 Recommended Books For Communications ProfessionalsAt the beginning of the year, we were each tasked with finding a book that…admin@francoJune 17, 2020
Crisis Management People First: Internal Communication Will Be Key to COVID-19 Business Recovery Plans“I am a firm believer in the people. If given the truth, they can be…Tina KozakMay 18, 2020
Marketing Digital Marketing With Soul: Brands Taking a Humanistic Approach to Marketing (and What You Can Learn From Them)Anyone who is familiar with the digital marketing world knows “be human” and “be authentic”…admin@francoMay 15, 2020
Culture Pat Adanti-Joy Reflects on Favorite Franco Memories Before RetirementAfter nearly 40 years as a communications industry pro, we are sad to say goodbye…admin@francoApril 30, 2020
Culture Staying True to Core Values During a PandemicCulture has become such a buzzword that sometimes it’s hard to understand what it means.…admin@francoApril 27, 2020