A Comprehensive Guide to Building an Influencer Marketing Program 
In the ever-evolving world of social media, communicators and marketing professionals have the advantage of…
Lexi TrimpeJuly 20, 2021
4 Podcast Advertising Best Practices to Maximize Brand Awareness 
The growth of podcasts in recent years has been nothing short of explosive. Podcasts are…
admin@francoMay 10, 2021
How to Navigate the Moving Communications Strategies of Mobility 
Remember the phrase “press” conferences? The word “press” was used because most of the reporters…
Ed GarstenApril 26, 2021
Franco on the Town (and Virtual): Media Interviews, Fundraisers & More 
The first three months of 2021 were exciting, to say the least. Our team has…
admin@francoApril 12, 2021
How to Amplify Earned Media Through Your Digital Channels 
How can I extend the reach of my company’s earned media? How can I integrate…
admin@francoApril 6, 2021
Volkswagen’s April Fool’s Stunt – Clever or Unethical? 
Have you read about Volkswagen's misguided April Fool's prank on journalists? If not, the short…
Ed GarstenApril 1, 2021
International Women’s Day: 18 Strong, Incredible Women and Why They Inspire Us 
Female empowerment is something we’re deeply passionate about. We are proud to be a female-led…
admin@francoMarch 8, 2021
3 Owned Media Best Practices for 2021 
In our previous blog post Owned Media Strategy: What it is and Why it Matters,…
Lexi TrimpeMarch 4, 2021
How to Execute a Successful Virtual Product Launch 
In the pre-COVID world, trade show exhibits and industry conferences were the go-to venues for…
Dan HornMarch 1, 2021
Masterminding a Virtual Workshop Event for Automotive Audiences 
>>CHALLENGE Despite the absence of once critically important in-person events and tradeshows, automotiveMastermind - an…
Lexi TrimpeFebruary 25, 2021
