How to Boost Your Digital Strategy in 2021 ![]()
2020 has been a rollercoaster ride for marketers. This year has brought changes and challenges…
admin@francoNovember 23, 2020
Lessons Learned: Digital Crisis Communications ![]()
CHALLENGE The Michigan Chamber of Commerce board voted unanimously to oppose the “Voters Not Politicians”…
admin@francoNovember 16, 2020
Why Podcasts Should be Part of Your Media Strategy ![]()
Media relations is one of the most exciting, personal and creative parts about working in…
Mallary BeckerNovember 4, 2020
4 Ways to Integrate Paid & Organic to Elevate Your Social Media Strategy ![]()
We’ve talked about why every company should have an integrated communications program. While it may…
Catherine PaceOctober 14, 2020
Franco Core Value Feature: Persistence ![Persistence]()
Work from home has been the norm for several months now, and many teams (including…
admin@francoOctober 1, 2020
Franco Core Value Feature: Courageous Truth ![Courageous-Truth]()
If you’re reading this, you may already know a little about Franco’s culture and core…
Tracy WolfSeptember 4, 2020
Media Relations 101: How to Create Mutually Beneficial Media Relationships ![]()
Don't confuse the need to be “socially distant” during the current pandemic with being “professionally…
admin@francoSeptember 4, 2020
What You Don’t Learn in School: Interning During a Global Crisis ![]()
No matter what situation you’re in right now, some aspect of your work life has…
admin@francoAugust 26, 2020
4 Steps to Launch a Successful Employee Advocacy Program on Social Media ![]()
In the world of social media, questions like, “How can we increase our reach and…
Catherine PaceAugust 17, 2020
Franco Core Value Feature: Opportunity ![Opportunity]()
Defining company values is easy. However, implementing those values into your work and living them…
Emily HebertAugust 12, 2020
