Lessons from Uvalde: Think Very Carefully Before Attacking the Media ![]()
We spend a lot of time at Franco talking internally about public relations best practices…
admin@francoJuly 21, 2022
Don’t Deal Disruption: How to Avoid Common Pitching Mistakes ![]()
Let me disrupt your day. When PR professionals pitch a story shouting their client is “disrupting” its industry what I hear is “desperation.” Oh, I…
Ed GarstenSeptember 14, 2021
3 Tips for PR Professionals from a Former Journalist ![]()
After working for four years in journalism, the game of life propelled me in a…
Catherine PaceJuly 23, 2021
How to Make Sure Your Pitches Are Caught During Trade Shows ![]()
When I’m not working with Franco I’m a reporter. I just completed my coverage of…
admin@francoSeptember 18, 2019
The Similarities Between PR and Journalism ![]()
Many people, myself included, make the career switch from journalism to public relations. After college,…
admin@francoJuly 31, 2019
Media Matters: Stephanie Steinberg, SEEN in the Franco Neighborhood ![]()
For years we’ve heard that print media is dead. In an age full of compact…
Nikki LittleApril 9, 2018
