Serving Up a Successful National Detroit-Style Pizza Day Campaign for Buddy’s Pizza ![]()
>>CHALLENGE Buddy’s Pizza, the creator of the Original Detroit-Style Pizza and founder of National Detroit-Style…
Nikki LittleAugust 23, 2022
Six Tips To Get Media Coverage When You Don’t Have News ![]()
Securing media coverage has always been an important part of a communications/PR professional’s job. But…
Nikki LittleAugust 12, 2022
Lessons from Uvalde: Think Very Carefully Before Attacking the Media ![]()
We spend a lot of time at Franco talking internally about public relations best practices…
admin@francoJuly 21, 2022
Franco Hires Brent Snavely as Vice President of Media Relations ![]()
Our commitment to delivering the best partnership and services to clients is now strengthened with…
Tina SullivanJune 15, 2022
Building Credibility for a Fast-Growing Michigan Cannabis Company Through Integrated Communications ![cloud-cannabis-integrated-communications-program]()
>>CHALLENGE When Cloud Cannabis engaged Franco as its integrated communications partner in the fall of…
Nikki LittleMay 13, 2022
Hybrid Format Supports Record-Breaking Fundraising for Nonprofit Event ![]()
>>CHALLENGE In 2013 Franco founded a new event to support The Salvation Army Eastern Michigan…
Catherine PaceApril 1, 2022
Don’t Deal Disruption: How to Avoid Common Pitching Mistakes ![]()
Let me disrupt your day. When PR professionals pitch a story shouting their client is “disrupting” its industry what I hear is “desperation.” Oh, I…
Ed GarstenSeptember 14, 2021
3 Tips for PR Professionals from a Former Journalist ![]()
After working for four years in journalism, the game of life propelled me in a…
Catherine PaceJuly 23, 2021
Media Coverage Drives Tangible Results for Nonprofits ![]()
While we whole heartedly embrace the PESO model (paid, earned, shared, owned) when providing integrated…
Catherine PaceMay 25, 2021
4 Podcast Advertising Best Practices to Maximize Brand Awareness ![]()
The growth of podcasts in recent years has been nothing short of explosive. Podcasts are…
admin@francoMay 10, 2021
