MarketingPublic Relations How to Amplify Earned Media Through Your Digital ChannelsHow can I extend the reach of my company’s earned media? How can I integrate…admin@francoApril 6, 2021
Advertising Volkswagen’s April Fool’s Stunt – Clever or Unethical?Have you read about Volkswagen's misguided April Fool's prank on journalists? If not, the short…Ed GarstenApril 1, 2021
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PodcastPublic Relations Why Podcasts Should be Part of Your Media StrategyMedia relations is one of the most exciting, personal and creative parts about working in…Mallary BeckerNovember 4, 2020
Public Relations Media Relations 101: How to Create Mutually Beneficial Media RelationshipsDon't confuse the need to be “socially distant” during the current pandemic with being “professionally…admin@francoSeptember 4, 2020
Public Relations The Ultimate Media Pitching GuideOnce you’ve mastered how to draft the perfect press release it’s time to reopen your…Ed GarstenAugust 3, 2020
Public Relations Pitching During Coronavirus: The Do’s and Don’ts From a Veteran JournalistWhen I’m not working with my friends at Franco, I’m reporting on the auto industry…Nikki LittleApril 1, 2020
Public Relations Media Matters With Ali Hoxie from WXYZWhile day-to-day work life certainly varies, there’s a common theme between PR and journalism professionals:…Mallary BeckerMarch 2, 2020