Lights, Camera and Action at the New York International Auto Show 
Franco's VP of Media Relations Brent Snavely reports back from the New York International Auto…
admin@francoApril 12, 2023
To Release or Not Release? 9-Point Press Release Checklist 
Distributing a press release doesn’t guarantee coverage, but to cut through the noise to grab…
admin@francoAugust 24, 2022
Serving Up a Successful National Detroit-Style Pizza Day Campaign for Buddy’s Pizza 
>>CHALLENGE Buddy’s Pizza, the creator of the Original Detroit-Style Pizza and founder of National Detroit-Style…
Nikki LittleAugust 23, 2022
Six Tips To Get Media Coverage When You Don’t Have News
Securing media coverage has always been an important part of a communications/PR professional’s job. But…
Nikki LittleAugust 12, 2022
Lessons from Uvalde: Think Very Carefully Before Attacking the Media 
We spend a lot of time at Franco talking internally about public relations best practices…
admin@francoJuly 21, 2022
Franco Hires Brent Snavely as Vice President of Media Relations 
Our commitment to delivering the best partnership and services to clients is now strengthened with…
Tina SullivanJune 15, 2022
Building Credibility for a Fast-Growing Michigan Cannabis Company Through Integrated Communications 
>>CHALLENGE When Cloud Cannabis engaged Franco as its integrated communications partner in the fall of…
Nikki LittleMay 13, 2022
Hybrid Format Supports Record-Breaking Fundraising for Nonprofit Event 
>>CHALLENGE In 2013 Franco founded a new event to support The Salvation Army Eastern Michigan…
Catherine PaceApril 1, 2022
Don’t Deal Disruption: How to Avoid Common Pitching Mistakes 
Let me disrupt your day. When PR professionals pitch a story shouting their client is “disrupting” its industry what I hear is “desperation.” Oh, I…
Ed GarstenSeptember 14, 2021
3 Tips for PR Professionals from a Former Journalist 
After working for four years in journalism, the game of life propelled me in a…
Catherine PaceJuly 23, 2021
