Media Coverage Drives Tangible Results for Nonprofits 
While we whole heartedly embrace the PESO model (paid, earned, shared, owned) when providing integrated…
Catherine PaceMay 25, 2021
4 Podcast Advertising Best Practices to Maximize Brand Awareness 
The growth of podcasts in recent years has been nothing short of explosive. Podcasts are…
admin@francoMay 10, 2021
Franco on the Town (and Virtual): Media Interviews, Fundraisers & More 
The first three months of 2021 were exciting, to say the least. Our team has…
admin@francoApril 12, 2021
How to Amplify Earned Media Through Your Digital Channels 
How can I extend the reach of my company’s earned media? How can I integrate…
admin@francoApril 6, 2021
Volkswagen’s April Fool’s Stunt – Clever or Unethical? 
Have you read about Volkswagen's misguided April Fool's prank on journalists? If not, the short…
Ed GarstenApril 1, 2021
Masterminding a Virtual Workshop Event for Automotive Audiences 
>>CHALLENGE Despite the absence of once critically important in-person events and tradeshows, automotiveMastermind - an…
Lexi TrimpeFebruary 25, 2021
Using Integrated Media to Establish Brand Leadership in Automotive Tech 
>>CHALLENGE Nexteer Automotive, a leading supplier of automotive steering solutions, hired Franco for an integrated…
admin@francoFebruary 24, 2021
Media Relations Increases Awareness of Nonprofit Business Acquisition 
>>CHALLENGE Friendship Circle, a nonprofit organization whose goal is to provide every individual with special…
admin@francoFebruary 9, 2021
Why Podcasts Should be Part of Your Media Strategy 
Media relations is one of the most exciting, personal and creative parts about working in…
Mallary BeckerNovember 4, 2020
Media Relations 101: How to Create Mutually Beneficial Media Relationships 
Don't confuse the need to be “socially distant” during the current pandemic with being “professionally…
admin@francoSeptember 4, 2020
