Franco on the Town (and Virtual): Media Interviews, Fundraisers & More ![]()
The first three months of 2021 were exciting, to say the least. Our team has…
admin@francoApril 12, 2021
How to Amplify Earned Media Through Your Digital Channels ![]()
How can I extend the reach of my company’s earned media? How can I integrate…
admin@francoApril 6, 2021
Volkswagen’s April Fool’s Stunt – Clever or Unethical? ![]()
Have you read about Volkswagen's misguided April Fool's prank on journalists? If not, the short…
Ed GarstenApril 1, 2021
Masterminding a Virtual Workshop Event for Automotive Audiences ![]()
>>CHALLENGE Despite the absence of once critically important in-person events and tradeshows, automotiveMastermind - an…
Lexi TrimpeFebruary 25, 2021
Using Integrated Media to Establish Brand Leadership in Automotive Tech ![]()
>>CHALLENGE Nexteer Automotive, a leading supplier of automotive steering solutions, hired Franco for an integrated…
admin@francoFebruary 24, 2021
Media Relations Increases Awareness of Nonprofit Business Acquisition ![]()
>>CHALLENGE Friendship Circle, a nonprofit organization whose goal is to provide every individual with special…
admin@francoFebruary 9, 2021
Why Podcasts Should be Part of Your Media Strategy ![]()
Media relations is one of the most exciting, personal and creative parts about working in…
Mallary BeckerNovember 4, 2020
Media Relations 101: How to Create Mutually Beneficial Media Relationships ![]()
Don't confuse the need to be “socially distant” during the current pandemic with being “professionally…
admin@francoSeptember 4, 2020
The Ultimate Media Pitching Guide ![]()
Once you’ve mastered how to draft the perfect press release it’s time to reopen your…
Ed GarstenAugust 3, 2020
Pitching During Coronavirus: The Do’s and Don’ts From a Veteran Journalist ![]()
When I’m not working with my friends at Franco, I’m reporting on the auto industry…
Nikki LittleApril 1, 2020
