Hybrid Format Supports Record-Breaking Fundraising for Nonprofit Event - Related WorkCapabilitiesIndustriesMarketingNonprofitSocial Media Hybrid Format Supports Record-Breaking Fundraising for Nonprofit Event>>CHALLENGE In 2013 Franco founded a new event to support The Salvation Army Eastern Michigan…Catherine PaceApril 1, 2022
Don’t Deal Disruption: How to Avoid Common Pitching Mistakes Public Relations Don’t Deal Disruption: How to Avoid Common Pitching MistakesLet me disrupt your day. When PR professionals pitch a story shouting their client is “disrupting” its industry what I hear is “desperation.” Oh, I…Ed GarstenSeptember 14, 2021
3 Tips for PR Professionals from a Former Journalist Public Relations 3 Tips for PR Professionals from a Former JournalistAfter working for four years in journalism, the game of life propelled me in a…Catherine PaceJuly 23, 2021
Media Coverage Drives Tangible Results for Nonprofits - Related WorkNonprofitUncategorized Media Coverage Drives Tangible Results for NonprofitsWhile we whole heartedly embrace the PESO model (paid, earned, shared, owned) when providing integrated…Catherine PaceMay 25, 2021
4 Podcast Advertising Best Practices to Maximize Brand Awareness PodcastPublic Relations 4 Podcast Advertising Best Practices to Maximize Brand AwarenessThe growth of podcasts in recent years has been nothing short of explosive. Podcasts are…admin@francoMay 10, 2021
Franco on the Town (and Virtual): Media Interviews, Fundraisers & More Culture Franco on the Town (and Virtual): Media Interviews, Fundraisers & MoreThe first three months of 2021 were exciting, to say the least. Our team has…admin@francoApril 12, 2021
How to Amplify Earned Media Through Your Digital Channels MarketingPublic Relations How to Amplify Earned Media Through Your Digital ChannelsHow can I extend the reach of my company’s earned media? How can I integrate…admin@francoApril 6, 2021
Volkswagen’s April Fool’s Stunt – Clever or Unethical? Advertising Volkswagen’s April Fool’s Stunt – Clever or Unethical?Have you read about Volkswagen's misguided April Fool's prank on journalists? If not, the short…Ed GarstenApril 1, 2021
Masterminding a Virtual Workshop Event for Automotive Audiences - Related WorkAnalytics & ReportingCreativeMarketingMobilityProfessional ServicesTechnologyUncategorized Masterminding a Virtual Workshop Event for Automotive Audiences>>CHALLENGE Despite the absence of once critically important in-person events and tradeshows, automotiveMastermind - an…Lexi TrimpeFebruary 25, 2021
Using Integrated Media to Establish Brand Leadership in Automotive Tech - Related WorkAdvertisingAnalytics & ReportingMarketingMobilityTechnologyUncategorized Using Integrated Media to Establish Brand Leadership in Automotive Tech>>CHALLENGE Nexteer Automotive, a leading supplier of automotive steering solutions, hired Franco for an integrated…admin@francoFebruary 24, 2021