Building Credibility for a Fast-Growing Michigan Cannabis Company Through Integrated Communications 
>>CHALLENGE When Cloud Cannabis engaged Franco as its integrated communications partner in the fall of…
Nikki LittleMay 13, 2022
Hybrid Format Supports Record-Breaking Fundraising for Nonprofit Event 
>>CHALLENGE In 2013 Franco founded a new event to support The Salvation Army Eastern Michigan…
Catherine PaceApril 1, 2022
Don’t Deal Disruption: How to Avoid Common Pitching Mistakes 
Let me disrupt your day. When PR professionals pitch a story shouting their client is “disrupting” its industry what I hear is “desperation.” Oh, I…
Ed GarstenSeptember 14, 2021
3 Tips for PR Professionals from a Former Journalist 
After working for four years in journalism, the game of life propelled me in a…
Catherine PaceJuly 23, 2021
Media Coverage Drives Tangible Results for Nonprofits 
While we whole heartedly embrace the PESO model (paid, earned, shared, owned) when providing integrated…
Catherine PaceMay 25, 2021
4 Podcast Advertising Best Practices to Maximize Brand Awareness 
The growth of podcasts in recent years has been nothing short of explosive. Podcasts are…
admin@francoMay 10, 2021
Franco on the Town (and Virtual): Media Interviews, Fundraisers & More 
The first three months of 2021 were exciting, to say the least. Our team has…
admin@francoApril 12, 2021
How to Amplify Earned Media Through Your Digital Channels 
How can I extend the reach of my company’s earned media? How can I integrate…
admin@francoApril 6, 2021
Volkswagen’s April Fool’s Stunt – Clever or Unethical? 
Have you read about Volkswagen's misguided April Fool's prank on journalists? If not, the short…
Ed GarstenApril 1, 2021
Masterminding a Virtual Workshop Event for Automotive Audiences 
>>CHALLENGE Despite the absence of once critically important in-person events and tradeshows, automotiveMastermind - an…
Lexi TrimpeFebruary 25, 2021
