Owned Media Strategy: What it is and Why it Matters 
The word “media” has become an insanely popular buzzword. Think about it – there’s social…
Nikki LittleFebruary 9, 2021
Digital Strategy Leads to Successful Nonprofit Campaign During COVID-19 Pandemic 
>>CHALLENGE 2020 was a globally unprecedented year, and nonprofit organizations like The Salvation Army of…
admin@francoFebruary 3, 2021
New Year Brings New Executive Leadership Roles at Franco 
In my 35 years at Franco, I’ve experienced a lot of growth and changes with…
admin@francoJanuary 26, 2021
Franco On The Town (And Virtual): Networking, Grand Openings and Supporting the Community 
It’s no secret this year was unique, but that didn’t stop our Franconians from working…
Samantha MeyerDecember 20, 2020
4 Tips to Turn an In-Person Event into a Successful Virtual Event 
Virtual and pivot. Two words communications and marketing professionals across all industries have heard more…
admin@francoDecember 15, 2020
4 Things B2B Decision Makers Must Do to Capture Attention & Generate Sales 
The COVID-19 pandemic sent most businesses scrambling as health concerns led to almost instant alterations…
Ed GarstenDecember 14, 2020
Why Integrated Communications is the Future of PR 
Optimized. Aligned. Synchronized. Effective. Those are the words that come to mind when I think…
Nikki LittleDecember 7, 2020
Why Podcasts Should be Part of Your Media Strategy 
Media relations is one of the most exciting, personal and creative parts about working in…
Mallary BeckerNovember 4, 2020
Franco Core Value Feature: Persistence 
Work from home has been the norm for several months now, and many teams (including…
admin@francoOctober 1, 2020
Franco Core Value Feature: Forward Motion 
To some people, forward motion might simply mean the act of moving forward, or advancing…
Samantha MeyerSeptember 22, 2020
