Continuing Communication Through the Pandemic, Supply Chain Disruptions and Worker Shortages ![]()
To say the last 18 months have been a challenge is an understatement. There’s been…
Catherine PaceNovember 18, 2021
Don’t Deal Disruption: How to Avoid Common Pitching Mistakes ![]()
Let me disrupt your day. When PR professionals pitch a story shouting their client is “disrupting” its industry what I hear is “desperation.” Oh, I…
Ed GarstenSeptember 14, 2021
Media Coverage Drives Tangible Results for Nonprofits ![]()
While we whole heartedly embrace the PESO model (paid, earned, shared, owned) when providing integrated…
Catherine PaceMay 25, 2021
4 Podcast Advertising Best Practices to Maximize Brand Awareness ![]()
The growth of podcasts in recent years has been nothing short of explosive. Podcasts are…
admin@francoMay 10, 2021
How to Navigate the Moving Communications Strategies of Mobility ![]()
Remember the phrase “press” conferences? The word “press” was used because most of the reporters…
Ed GarstenApril 26, 2021
Franco on the Town (and Virtual): Media Interviews, Fundraisers & More ![]()
The first three months of 2021 were exciting, to say the least. Our team has…
admin@francoApril 12, 2021
How to Amplify Earned Media Through Your Digital Channels ![]()
How can I extend the reach of my company’s earned media? How can I integrate…
admin@francoApril 6, 2021
Volkswagen’s April Fool’s Stunt – Clever or Unethical? ![]()
Have you read about Volkswagen's misguided April Fool's prank on journalists? If not, the short…
Ed GarstenApril 1, 2021
International Women’s Day: 18 Strong, Incredible Women and Why They Inspire Us ![]()
Female empowerment is something we’re deeply passionate about. We are proud to be a female-led…
admin@francoMarch 8, 2021
3 Owned Media Best Practices for 2021 ![]()
In our previous blog post Owned Media Strategy: What it is and Why it Matters,…
Lexi TrimpeMarch 4, 2021
