In this episode of frankly…
Veteran automotive consultant Brian Esterberg tells Dan and Rachel how he rebounded from multiple layoffs to build his own consulting firm. Brian works as a corporate relations, research and strategic partnership consultant with automotive organizations like the Center for Automotive Research and the American Center for Mobility in addition to being a strategic advisor with Franco.
Tune in to hear Brian dive into his thoughts on entrepreneurship in public relations, his unusual career path (and educational background) and his outlook on the future of mobility.
Ed rounds out the episode with another Tales from the Beat, where he discusses when media relations professionals should – and shouldn’t – tie major news trends into their pitches.