Discover Your Franco Persona: Take the Communications Persona Quiz 
Ready to find your communications persona mix? We believe integrating diverse skills leads to stronger,…
admin@francoOctober 21, 2025
Smarter Channel Planning: Moving Beyond Platform-First Thinking 
Smarter planning means aligning content with channel purpose, measuring meaningful outcomes and making optimizations based…
Lexi TrimpeSeptember 24, 2025
Pop Culture & PR Collide: Lessons From the Swift-Kelce Engagement & The Summer I Turned Pretty 
Pop culture is no longer a side channel for marketers but a strategic lever, as…
Nina ScarpelliSeptember 11, 2025
The Poppi Lawsuit is a Wake-Up Call for Marketers: Why Words Matter More Than Ever 
See how brands can learn from Poppi's lawsuit and why clear, honest communication is critical…
admin@francoAugust 11, 2025
Meaning is in the Eye of the Beholder: Why Brands No Longer Own the Narrative 
The American Eagle advertising campaign with Sydney Sweeney is a lesson for other companies on…
admin@francoAugust 4, 2025
Brand Influence Has Changed: What Brands Must Do to Stay Credible 
Brand influence is no longer a communications function alone. Brand influence now reflects the entire…
admin@francoJuly 23, 2025
Worried About AI’s Environmental Impact? Here’s How to Make Your Digital Presence More Sustainable 
With AI more widely used, there are discussions about its environmental impact. Explore our tips…
Alex LondonJune 9, 2025
Communicating In Uncertainty: Leadership Must Show Up And Stay Human 
Our CMO Nikki Little shares how authentic, human-centered communication helps leaders build trust and navigate…
Nikki LittleJune 3, 2025
How to Choose the Right Tools & Avoid AI Overload 
Our Director of Digital + AI Lexi Trimpe explores key considerations for marketers looking for…
Lexi TrimpeApril 8, 2025
The Magic of AI Isn’t Really Magic – And That’s Okay 
Franco's Director of Digital + AI Lexi Trimpe shares how to empower communicators to explore…
Lexi TrimpeMarch 27, 2025
